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Explore selected base-metals video projects, case studies and production examples from Santanu Productions. The projects below showcase real-world work across corporate, industrial and brand communication requirements.
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India – 7th biggest country in terms of geography. It has 5500 cities and 640,000 villages with 65% of population residing in rural India
The overall general insurance penetration is 0.8 percent of GDP while it is only 0.1% of GDP in villages.
The opportunity is big, but given the wide geographical spread, low ticket size and annual nature of policies, the challenge is how to reach economically. As it requires large number of offices and agents.
The only solution is to go digital
A revolution is taking shape in India to take insurance to the remotest corners of the country. The key to success is a model, which sells simple, easy to understand, low ticket size products and is cost effective for the insurer.
This mission is being achieved jointly with the partnership of the government and the insurance industry through effective use of technology.
Through the government’s national eGovernance platform i.e Common Service Centers, a wider reach can be achieved with help of 140,000 eKiosks.
To strengthen its market positioning in the pharmaceutical industry, Aareen Pharma collaborated with Santanu Productions to develop a high-impact corporate video for ROSEUP-HD. The film showcased the supplement's unique triple-action approach to osteoarthritis management, translating complex scientific information into a clear and persuasive narrative. Designed for medical, procurement, and business audiences, the audiovisual helped enhance product understanding, credibility, and commercial engagement.
FERTICARE LIFE, a division of Gufic Biosciences Ltd. - HELPS CREATING LIFE
A moving story that celebrates the return of a trusted healthcare name—Hoechst—through a nostalgic brand launch video by Sanofi Aventis. Set in rural India, the film follows a doctor who journeys through memories of his impactful connections with patients. With soulful visuals shot near Virar, this AV blends emotion, legacy, and hope in healthcare for all.
Discover how a 30-second lip-synced animation of Sir Albert Einstein, created for Larsen & Toubro in 1994, showcased early digital animation craftsmanship and connected the theory of relativity to applied engineering.
A DVD based corporate video for Merloni Termo Sanitari, India. The corporate presentation was interactive as well as run on. The concept involved analogy to football - the favourite sport of Italy to the client's products. Extensice 3D graphics and video shoot were used to describe complete production process, product range, infrastructure etc. This presentation is used for demonstrating the MTS standing to its distributors and retailers. For more info please visit http://www.santanu.biz
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