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Case Study: Larsen & Toubro, L&T

Larsen & Toubro, L&T - Einstein Lip Sync Animation

DESCRIPTION: A 30-second lip-synced animation of Sir Albert Einstein, created for Larsen & Toubro in 1994. The animated Einstein amusingly explains how his theory of relativity connects with today’s applied engineering. Painstakingly made frame by frame on a 486 PC, the project showcases early digital animation craftsmanship with chart-based lip sync and keyframe morphing.

#animation
**📽️ *Case Study: The Making of Talking Einstein (1994)***

🔹 **Client:** Larsen & Toubro
🔹 **Project Duration:** Several months
🔹 **Platform:** PC 486 CPU, rendered to tape
🔹 **Objective:** To humanize complex engineering through the wit and authority of Einstein

✨ **Creative Highlights:**
🔵 *🔹 Precision Lip Sync:* Achieved through manually plotted chart-based timing sheets
🔵 *🔹 Frame-by-Frame Editing:* Each phoneme and expression mapped and composited in Photoshop
🔵 *🔹 Morphing Software:* Used to interpolate between static facial expressions for natural motion
🔵 *🔹 Audio Synchronization:* Aligned with voice-over explaining the theory of relativity applied to modern engineering
🔵 *🔹 Rendered to Tape:* Final output was analog, requiring precise planning with no room for iterative fixes

🧠 **Legacy & Impact:**
🔹 A landmark project for its time, it was one of the earliest examples of lip-sync animation on Indian PCs.
🔹 The animation was widely appreciated for combining intellect with innovation.
🔹 In today's AI era, the same could be done in minutes—but it would lack the **craft and soul** of the original.

📌 *We don’t remake our past with shortcuts. We preserve it with pride.*

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**🔖 SEO Tags:**
Einstein animation 1994, L\&T Einstein video, early Indian animation, corporate video history, frame-by-frame animation, keyframe morphing, Photoshop animation legacy, 486 PC animation, talking Einstein video, applied engineering video, L\&T branding animation, historical animation projects India

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Larsen & Toubro, L&T
Einstein Lip Sync Animation
A 30-second lip-synced animation of Sir Albert Einstein, created for Larsen & Toubro in 1994. The animated Einstein amusingly explains how his theory of relativity connects with today’s applied engineering. Painstakingly made frame by frame on a 486 PC, the project showcases early digital animation craftsmanship with chart-based lip sync and keyframe morphing.…
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