Case Study:COVID-19 Safety Protocol Video | Workplace Guidelines Explained : thyssenkrupp
Executive Summary of the Project
This explainer video outlines Thyssenkrupp’s official COVID-19 workplace Safety protocols. Created for internal communication, the film educates employees and visitors on preventive measures, hygiene practices, and safe conduct within office and factory premises—ensuring health, safety, and operational continuity.
🎬 Case Study: Making of the Thyssenkrupp COVID Protocol Explainer Video
🔹 Clear, No-Nonsense Messaging
The goal was clarity and compliance. The script was written to convey essential safety measures without ambiguity, helping staff easily understand what’s expected.
🔸 Visual Demonstration of Safety Practices
We used animated sequences and real imagery to depict mask usage, thermal checks, hand sanitization, distancing norms, cafeteria behavior, and PPE protocols.
🔹 Language Simplicity
The voiceover used simple language and a calm tone to ensure the video was understood by all levels of employees—across departments and roles.
🔸 Brand-Aligned Visuals
While the tone was instructional, we kept the look aligned with Thyssenkrupp’s visual identity, using official fonts, colors, and uniform elements.
🔹 Situational Examples
From entering the premises to attending meetings and using shared spaces, every protocol was demonstrated in context—helping the audience visualize their daily actions.
🔸 Friendly Yet Firm Tone
The messaging balanced empathy with authority—reinforcing the idea that these protocols are in place not just by policy, but for everyone's safety.
🔹 Compact Runtime for Quick Circulation
The film was kept under 3 minutes for easy sharing across internal networks, mobile phones, and factory display screens, without compromising on coverage.
🔸 Created by Santanu Productions
Produced by Santanu Productions, a reputed corporate video company in Mumbai, known for impactful explainer videos tailored for internal training and safety communication.
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