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India – 7th biggest country in terms of geography. It has 5500 cities and 640,000 villages with 65% of population residing in rural India
The overall general insurance penetration is 0.8 percent of GDP while it is only 0.1% of GDP in villages.
The opportunity is big, but given the wide geographical spread, low ticket size and annual nature of policies, the challenge is how to reach economically. As it requires large number of offices and agents.
The only solution is to go digital
A revolution is taking shape in India to take insurance to the remotest corners of the country. The key to success is a model, which sells simple, easy to understand, low ticket size products and is cost effective for the insurer.
This mission is being achieved jointly with the partnership of the government and the insurance industry through effective use of technology.
Through the government’s national eGovernance platform i.e Common Service Centers, a wider reach can be achieved with help of 140,000 eKiosks.
Here is a CSC centre in Shikrapur village, 160 Kms from Mumbai. Meet Mr. Ramakant who is here to buy a Motor Third party policy.
The customer can buy a policy using his UID or an IRIS scan. An IRIS scan of the eye is done to pull out the data bases from the government's UID database which houses bio metric information for citizens, in less than 2 seconds. A Policy is issued in less than 3 minutes with basic risk details.
There are no worries to handle cash. Customer can make a payment in any mode. Insurers receive the money through electronic wallet of the CSC Operator.
This technology innovation is providing unparalleled reach by improving last mile connectivity and will help increase insurance penetration in the country.
HDFC ERGO is the first non-life insurance company to integrate with CSC’s eGovernance platform.
Digitialization Redefined!!
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MUFG Pension & Market Services Leadership Exchange Event Highlights Video Production
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Axis Bank Shikhar | Lean Process Testimony Video | Leader Speaks | Jairam Sridharan, CFO
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Yes Bank Leadership Development Program | MD Testimonial Video
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Looking for professional corporate video production services in Mumbai? We create high-quality corporate films, industrial safety videos, and promotional content for businesses. Please visit www.santanu.biz for more info.…
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Amar Equipment Industrial Process | Pressure Vessel Manufacturing Audiovisual
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Discover how a strategic corporate video helped showcase LANXESS' global leadership in specialty chemicals, its growing Indian operations, advanced R&D capabilities, and the inauguration of a new #lubricant-additives manufacturing plant. This project combined corporate storytelling, industrial videography, laboratory documentation, and manufacturing site coverage to create a compelling narrative f…
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Strategic corporate films that build credibility, simplify complex businesses, and help brands communicate clearly with customers, investors, employees, and channel partners.
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TV Commercials
Memorable television commercials and ad films built around strong concepts, sharp storytelling, and high audience recall so your brand stands out instead of blending into the clutter.
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Social Media Promos
Fast-paced social media videos designed for short attention spans using platform-specific storytelling, sharp edits, motion graphics, and high-retention visual communication.
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Product Videos
Visually polished product videos that highlight your product's value, usability, engineering, and competitive strengths in a clear, engaging, and sales-oriented format.
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Motivational Films
Emotionally engaging motivational films that energize teams, reinforce company culture, and inspire employees through cinematic storytelling and powerful messaging.
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Training Videos
Structured training videos that simplify learning, standardize communication, and help organizations train employees, distributors, and customers at scale.
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Roleplay Videos
Realistic roleplay videos for sales, service, behavioral, and soft skills training using carefully scripted real-life scenarios and cinematic multi-camera execution.
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Explainer Videos
Complex products, technologies, systems, and workflows simplified into clear and engaging explainer videos that are easy to understand and difficult to ignore.
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Animation Videos
High-quality 2D and 3D animation videos that help businesses visualize products, machinery, industrial systems, workflows, and concepts that are difficult to shoot live.
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Whiteboard Animation
Whiteboard animation videos that explain ideas through clean visuals, structured storytelling, and engaging hand-drawn motion graphics that improve audience retention.
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Instructional Videos
How-to and training videos that improve product understanding through structured storytelling, visual demonstrations, and simplified communication — enabling faster onboarding, better retention, and fewer support queries.
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Safety Videos
Industrial safety videos that improve awareness, simplify SOPs, and communicate hazards, emergency protocols, and safe practices through clear visual storytelling.
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CSR Videos
CSR films that move beyond corporate symbolism using grounded storytelling, authentic voices, and real-world impact narratives to create emotional connection, credibility, and long-term brand trust.
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3D Architectural Walkthrough
Architectural and real-estate visualization films that blend realistic 3D environments, location intelligence, resident experience, and trust-building narratives to create stronger buyer confidence and project differentiation.
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Testimonial Videos
Testimonial films that transform client experiences into credible brand stories through guided conversations, emotional authenticity, and polished visual presentation that audiences actually trust.
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Corporate Events
High-energy trade fair and event videos designed to grab attention quickly through cinematic visuals, fast-paced edits, motion graphics, and impactful highlights.
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Multilingual dubbing, subtitles, translation, and localization services that help brands communicate effectively across regions and global markets.
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AI Based Content
The speed of AI tools combined with strategic storytelling and filmmaking expertise to create content that is fast, scalable, and still strategically sound.
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Other Industries
Pharmaceuticals
We are working with most pharmaceutical giants such as Pfizer, Glaxo Smithkline, Wokhardt, Sun Pharma, Cipla, Takeda, Novartis, Sanofi, Astra Zeneca to name a few. These include their motivational videos, product launches, corporate audiovisuals, animation and among many others Learn more...
Engineering & Industrial
Engineering and industrial video production for manufacturing, process and technology-driven businesses. From factory walkthroughs to technical explainers, we turn complex industrial operations into clear, engaging visual stories. Learn more...
Tech & Business Process (IT & ITES)
IT & ITES clients choose us because of our deep understanding of the tech industry and our commitment to delivering high-quality, engaging content... Learn more...
Retail & FMCG
Retail and FMCG clients come to us for our unparalleled expertise in crafting compelling narratives that resonate with consumers... Learn more...
Finance & Banking (BFSI)
BFSI clients trust our proven ability to create content that builds trust and conveys complex financial information with clarity and precision... Learn more...
Real Estate & Infra
Real estate, construction and large infrastructure clients like Hiranandani, Marathon Builders, Kerakoll have trusted Santanu Production... Learn more...
Hospitality
Hotels, resorts, restaurants, facilities management firms have chosen us for their video production needs because of our dedication... Learn more...
Education
We have been engaging with reputed schools, universities, and other educational organisations for creating educational content... Learn more...
Service Industry
We research the nuances of the service industry such as the target groups' psyche, gauge customer expectations, ways for customer retention... Learn more...
Government
We have been working with many government clients such as Department of Atomic Energy, Nuclear Power Corporation of India... Learn more...
Rural & Agriculture
At Santanu Production, we have been producing content that highlights the unique challenges and opportunities within the agricultural sector... Learn more...
Events
Our expertise lies in capturing the essence and excitement of live events through compelling visuals... Learn more...
We have marketing executives based across key business zones in Mumbai and Thane, including Andheri, Powai, Lower Parel, Chembur, Mulund, Navi Mumbai and Tardeo. This allows us to connect quickly with local businesses, understand on-ground requirements, and support corporate video production with direct, in-person collaboration wherever needed. We also work with clients across Maharashtra, Gujarat, and other regions in India.
