I often meet marketing communicators from various organizations. Many Marcoms do not appreciate the idea of a sleek corporate film worth talking about. Marketing departments play it safe. Safe - works for them. Safe - is easy for them. 'Safe' will keep their job. Safe sells. Safe gets him through their superiors. Or does it? Really?
What is safe?
A video with some shots of the people, some infrastructure, some bites, some logo animation. But Safe doesn't converse or even connect with the audience. It doesn't ignite action. Most audience disconnect at the 40th second...
Making a remarkable video for your company that works isn't difficult. However, it takes effort and time for both, you and the creator. If no one is talking about your video, where is the ROI from the video?
My 27 years of experience highlights different ways your corporate video can get noticed, ignite conversations and spark some action...and keep the management happy too. Read on...
A GLIMPSE OF A CORPORATE FILM THAT WORKED FOR THE CLIENT
IDEAS FOR AN AWESOME CORPORATE FILM OR VIDEO
TELL A STORY - Take your audience on a journey.
LESS IS MORE - Don't stuff your PowerPoint slides into a video. PowerPoint is already doing its job well. A video is different medium altogether, neither a verbose print medium nor a non-stop radio channel.
THINK ONLY ABOUT YOUR AUDIENCE - ...And not how you conduct your business. Do we buy a shirt after understand how it is manufactured? Or do we simply buy because we like and trust the brand. Focus and create that trust.
USE REAL PEOPLE, REAL CONTEXT - Your audience can easily differentiate between a stock footage and a real one. Authenticity works. Reality touches them.
A GREAT STORY IS TIMELESS - Tell a story. It creates magic. Never gets obsolete. The same is true with a powerful corporate video.
QUALITY PAYS - Hire a vendor who has experience working at an international level. Today the competition is global. Your vendor should understand your needs, understands brands and address them in a global perspective. Respect his experience in making corporate videos and leave the creative space for him. Remember a bad campaign can ruin your brand image.
INVOLVE YOUR CUSTOMERS - Allow your customers testify your story. It is better than you bragging or self testifying.
CONNECTION EMOTIONALLY - A video captured emotionally has energy. It motivates and engages the audience like no other medium.
KEEP THE MOOD LIGHT - All work and no play will make your audience a dull customer. Bring in some playful and humour moments into the video.
KEEP THE PACE - Rapid change of visuals, music, tone of the voiceover, ideas will break the monotony.
MAKES HEROES - Yes. Make heroes out of your employees. Tell them to narrate their incredible experiences. It works.
DON'T BE PENNYWISE - Great graphics are captivating. But it needs time and effort. Permit that freedom. Spending just right will enhance it. However, cutting costs may ruins it all.
INTERFERENCE KILLS CREATIVITY - Film scripts are made in advance so that every idea connects well and is executed as planned. Changing ideas often breaks the flow of thought. Experienced Ad film makers have industry experience of understanding what works with audiences. Eventually you becoming the director of your corporate film may again make it look like your another PowerPoint presentation!
EXAMPLES OF CONTEMPORARY CORPORATE FILMS & VIDEOS
Sunflag Steel Steel Manufacturing »
Corporate and Industrial audiovisual for a colossal steel plant near Nagpur. The project involved highly technical scripting, copywriting, many days of shoot, HD editing, VFX, stock footage, professional voiceover, and color correction. Over a week's shoot we covered the blast furnace, sintering plant, shot closeups of molten metal, casting mills, rolling mills among many others.
Lanxess Narendra Modi inaugurates Ion Exchange Plant »
Specialty chemicals group LANXESS opens Asia’s most state-of-the-art plant for ion exchange resins in India. The then Chief Minister of Gujarat Narendra Modi inaugurated the plant.
The new plant was constructed over a period of two years in the new chemical park in Jhagadia in the Indian state of Gujarat. It boasts an annual capacity of 35,000 metric tons. Around 200 employees from the Ion Exch…
Onshore Construction Company Pvt. Ltd (OCCPL) is an EPC company founded in 1995 by Mr. Belle Seetharam Shetty, Chairman & Managing Director.
OCCPL has executed over 250 projects in the core construction sectors all over the county and abroad. Being a professional and a certified company and strength in resource allocation, OCCPL is not only surging ahead in core sectors but getting involved in re…
HD Fire Protect is a leading world-class brand in complete end-to-end fire protection solutions, meeting ever-changing, and demanding industry needs. HD Fire Protect enjoys the trust of a vast client base across the globe for over 2 decades.
From simple industrial fire suppression systems to the most complex offshore firefighting systems HD Fire Protects provides a wide range of quality products…
TUV India – The Indian subsidiary of the TÜV NORD GROUP
Established in 1989 TUV India has made formidable presence in the country as one of the first
certification bodies to pioneer quality and safety revolution in India. Its services encompass testing, inspection, certification and Training.
This film was shot in various sites, Volkswagen factory and Mumbai office over several months by o…
This corporate and industrial film was shot in their MIDC pant in Mumbai over several days by our professional crew. Drone, Gimbals, Special lenses, slow-motion cameras were used. We did testimonial shoot too. We won our client's trust by adding much value to the audiovisual. The client liked our work and and kept coming back to us year after year. Their trust in us speaks volumes about our comm…
Global technology conglomerate into metallurgy, process engineering, oil & gas and geology, environmental & IT strategies
#corpvideo #corpfilm #InfoTech
Created by: http://www.santanu.biz
Audiovisual created by Santanu Productions - A Premium Corporate Video Maker in Mumbai. For more information please visit - https://www.santanu.biz or email us at email@example.com…
September, 2019. LANXESS India completes 10 successful years of its operations at its Nagda site - The flagship production site for the business unit Advanced Industrial Intermediates.
Today, LANXESS India has more than quadrupled its business since it started this journey exactly 10 years ago, acquiring Gwalior Chemicals and investing its energies in converting the site into a fully compliant an…
This film was shot in their Mumbai office and their research lab over few days by our professional crew. Gimbals, special prime lenses, slow-motion cameras were used. We are servicing their corporate / industrial video needs for years. Roquette's trust in us speaks much about our commitment and quality we offer our clients year on year.
Roquette is a global leader in plant-based in…
GF Piping Systems PPGF Strap Saddle Installation »
GF Piping Systems is one of the three divisions within Georg Fischer Corporation of Switzerland and a leading provider of plastic and metal piping systems with global market presence. The product portfolio includes pipes, fittings, valves and the corresponding automation and jointing technology for industry, building technology as well as water and gas utilities. With its intelligent complete syst…