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Case Study: Merloni Termo Sanitari, Italy - Making water heaters

Client: Merloni Termo Sanitari, Italy

Executive Summary of the Project

A DVD based corporate video for Merloni Termo Sanitari, India. The corporate presentation was interactive as well as run on. The concept involved analogy to football - the favourite sport of Italy to the client's products. Extensice 3D graphics and video shoot were used to describe complete production process, product range, infrastructure etc. This presentation is used for demonstrating the MTS standing to its distributors and retailers. For more info please visit http://www.santanu.biz

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Other Services

Corporate Videos
Strategic corporate films that build credibility, simplify complex businesses, and help brands communicate clearly with customers, investors, employees, and channel partners. Learn more...
TV Commercials
Memorable television commercials and ad films built around strong concepts, sharp storytelling, and high audience recall so your brand stands out instead of blending into the clutter. Learn more...
Social Media Promos
Fast-paced social media videos designed for short attention spans using platform-specific storytelling, sharp edits, motion graphics, and high-retention visual communication. Learn more...
Product Videos
Visually polished product videos that highlight your product’s value, usability, engineering, and competitive strengths in a clear, engaging, and sales-oriented format. Learn more...
Motivational Films
Emotionally engaging motivational films that energize teams, reinforce company culture, and inspire employees through cinematic storytelling and powerful messaging. Learn more...
Training Videos
Structured training videos that simplify learning, standardize communication, and help organizations train employees, distributors, and customers at scale. Learn more...
Roleplay Videos
Realistic roleplay videos for sales, service, behavioral, and soft skills training using carefully scripted real-life scenarios and cinematic multi-camera execution. Learn more...
Explainer Videos
Complex products, technologies, systems, and workflows simplified into clear and engaging explainer videos that are easy to understand and difficult to ignore. Learn more...
Animation Videos
High-quality 2D and 3D animation videos that help businesses visualize products, machinery, industrial systems, workflows, and concepts that are difficult to shoot live. Learn more...
Whiteboard Animation
Whiteboard animation videos that explain ideas through clean visuals, structured storytelling, and engaging hand-drawn motion graphics that improve audience retention. Learn more...
Instructional Videos
How-to and training videos that improve product understanding through structured storytelling, visual demonstrations, and simplified communication — enabling faster onboarding, better retention, and fewer support queries. Learn more...
Safety Videos
Industrial safety videos that improve awareness, simplify SOPs, and communicate hazards, emergency protocols, and safe practices through clear visual storytelling. Learn more...
CSR Videos
CSR films that move beyond corporate symbolism — using grounded storytelling, authentic voices, and real-world impact narratives to create emotional connection, credibility, and long-term brand trust. Learn more...
3D Architectural Walkthrough
Architectural and real-estate visualization films that blend realistic 3D environments, location intelligence, resident experience, and trust-building narratives to create stronger buyer confidence and project differentiation. Learn more...
Testimonial Videos
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Corporate Events
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Language and Dubbing
Multilingual dubbing, subtitles, translation, and localization services that help brands communicate effectively across regions and global markets. Learn more...
AI Based Content
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Other Industries

Pharmaceuticals
We are working with most pharmaceutical giants such as Pfizer, Glaxo Smithkline, Wokhardt, Sun Pharma, Cipla, Takeda, Novartis, Sanofi, Astra Zeneca to name a few. These include their motivational videos, product launches, corporate audiovisuals, animation and among many others Learn more...
Engineering & Industrial
Engineering and industrial video production for manufacturing, process and technology-driven businesses. From factory walkthroughs to technical explainers, we turn complex industrial operations into clear, engaging visual stories. Learn more...
Tech & Business Process (IT & ITES)
IT & ITES clients choose us because of our deep understanding of the tech industry and our commitment to delivering high-quality, engaging content... Learn more...
Retail & FMCG
Retail and FMCG clients come to us for our unparalleled expertise in crafting compelling narratives that resonate with consumers... Learn more...
Finance & Banking (BFSI)
BFSI clients trust our proven ability to create content that builds trust and conveys complex financial information with clarity and precision... Learn more...
Real Estate & Infra
Real estate, construction and large infrastructure clients like Hiranandani, Marathon Builders, Kerakoll have trusted Santanu Production... Learn more...
Hospitality
Hotels, resorts, restaurants, facilities management firms have chosen us for their video production needs because of our dedication... Learn more...
Education
We have been engaging with reputed schools, universities, and other educational organisations for creating educational content... Learn more...
Service Industry
We research the nuances of the service industry such as the target groups' psyche, gauge customer expectations, ways for customer retention... Learn more...
Government
We have been working with many government clients such as Department of Atomic Energy, Nuclear Power Corporation of India... Learn more...
Rural & Agriculture
At Santanu Production, we have been producing content that highlights the unique challenges and opportunities within the agricultural sector... Learn more...
Events
Our expertise lies in capturing the essence and excitement of live events through compelling visuals... Learn more...

We have marketing executives based across key business zones in Mumbai and Thane, including Andheri, Powai, Lower Parel, Chembur, Mulund, Navi Mumbai and Tardeo. This allows us to connect quickly with local businesses, understand on-ground requirements, and support corporate video production with direct, in-person collaboration wherever needed. We also work with clients across Maharashtra, Gujarat, and other regions in India.

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