Case Study: Lanxess India

Lanxess India - Corporate Farewell Video | Thanksgiving video

DESCRIPTION: An emotional farewell video for the MD of Lanxess India, this corporate AV captures heartfelt gratitude from employees through placards bearing personal messages. Their tribute reflects admiration, memories, and lessons shared under a leader who inspired and transformed. Shot with warmth and sincerity, the video resonates with every team member's genuine affection.

**CASE STUDY ON THE MAKING OF THE VIDEO**

◉ **CONCEPT DEVELOPMENT**
The core idea revolved around visually representing collective gratitude. To avoid lengthy interviews and maintain emotional brevity, placards with succinct, heartfelt messages were chosen as the main narrative device.

◉ **SCRIPT & MESSAGE CURATION**
Each placard message was carefully drafted in collaboration with key team members across departments. Care was taken to balance formal appreciation with emotional resonance, highlighting leadership, mentorship, camaraderie, and gratitude.

◉ **VISUAL APPROACH**
To maintain authenticity, employees held placards themselves. Real office locations were used for the shoot, adding relevance and recall. A natural light setup and shallow depth-of-field shots created an intimate, warm atmosphere, letting the messages and emotions speak louder than elaborate visuals.

◉ **MUSIC & EDITING**
A subtle, sentimental instrumental track accompanied the visuals. Cross-dissolves, slow pans, and interspersed candid shots enhanced the storytelling. The tempo was intentionally kept moderate to allow each placard message its moment of impact.

◉ **EMOTIONAL CONNECT**
The AV avoided typical farewell tropes and instead celebrated leadership qualities and team spirit. Collective participation ensured high emotional involvement from the staff, making the MD’s farewell truly memorable.

◉ **FINAL OUTPUT & IMPACT**
The video was premiered internally during the farewell event and later shared with global counterparts. It not only honored the MD but reinforced the brand’s people-first culture.

SEO Tags: corporate farewell video, employee tribute video, MD retirement video, Lanxess India, leadership appreciation, thanksgiving AV, emotional corporate video, employee messages, team tribute AV, Santanu Production

Audiovisual created by Santanu Productions - A Premium Corporate Video Maker in Mumbai. For more information please visit - https://www.santanu.biz or email us at mail@santanu.biz

OTHER SERVICES