The Swiss Army Knife for All Your Creative Needs ®
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Explore selected digital-banking-video video projects, case studies and production examples from Santanu Productions. The projects below showcase real-world work across corporate, industrial and brand communication requirements.
Capturing the timeless appeal of Indian folklore through animation, this project transformed a classic fable into an engaging audiovisual experience for young audiences. Combining handcrafted animation techniques, celebrated voice artists, memorable music, and immersive storytelling, the production helped create educational entertainment content designed to inspire, educate, and entertain children across generations.
A high-energy cartoon animation video created for 7 Sigma Experiences, this Mario-style promo captures the precision and creativity of the company’s experiential services. With a fun, gamified visual approach, the video highlights how their professional team turns unique client visions into seamless reality.
A detailed animated explainer video guiding TATA AIA advisors on how to use the GLIDE app on their tablets. From lead creation to policy tracking, this instructional video walks through each stage of the sales process, helping advisors complete their tasks efficiently at the point of sale, even while on the move.
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India – 7th biggest country in terms of geography. It has 5500 cities and 640,000 villages with 65% of population residing in rural India
The overall general insurance penetration is 0.8 percent of GDP while it is only 0.1% of GDP in villages.
The opportunity is big, but given the wide geographical spread, low ticket size and annual nature of policies, the challenge is how to reach economically. As it requires large number of offices and agents.
The only solution is to go digital
A revolution is taking shape in India to take insurance to the remotest corners of the country. The key to success is a model, which sells simple, easy to understand, low ticket size products and is cost effective for the insurer.
This mission is being achieved jointly with the partnership of the government and the insurance industry through effective use of technology.
Through the government’s national eGovernance platform i.e Common Service Centers, a wider reach can be achieved with help of 140,000 eKiosks.
To strengthen its market positioning in the pharmaceutical industry, Aareen Pharma collaborated with Santanu Productions to develop a high-impact corporate video for ROSEUP-HD. The film showcased the supplement's unique triple-action approach to osteoarthritis management, translating complex scientific information into a clear and persuasive narrative. Designed for medical, procurement, and business audiences, the audiovisual helped enhance product understanding, credibility, and commercial engagement.
An inside look at one of India's most advanced optical media manufacturing facilities during the peak era of physical entertainment distribution. Created to support the inauguration of Sony DADC's new Mumbai plant, this corporate film documented the company's investment in world-class manufacturing infrastructure, high-volume production capabilities, and future-ready technology for CD, DVD, and emerging Blu-ray formats.
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