Case Study: Roche - Ristova | Rituximab Product Promo Video
Client: Roche
Executive Summary of the Project
Ristova (Rituximab) is a powerful hope for cancer patients. This promotional audiovisual, created for Roche, uses real images, curated stock footage, emotional music, and heartfelt captions to portray the journeys of three individuals who battled and survived cancer with the support of this breakthrough drug.
Roche
＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿
𝐂𝐀𝐒𝐄 𝐒𝐓𝐔𝐃𝐘: 𝐌𝐀𝐊𝐈𝐍𝐆 𝐎𝐅 𝐑𝐈𝐒𝐓𝐎𝐕𝐀 𝐏𝐑𝐎𝐌𝐎 𝐕𝐈𝐃𝐄𝐎
＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿
◉ Client Briefing & Creative Vision
The client, Roche, aimed to create an emotionally resonant video that highlights the effectiveness of Ristova through patient-centric storytelling. The goal was to humanize the impact of Rituximab and instill trust among medical professionals and patients.
◉ Narrative Structure
We structured the video into three powerful survivor stories—each beginning with the diagnosis, followed by the struggle, and ending in triumph. This allowed the audience to connect with each character while showcasing the drug's life-changing role.
◉ Visual & Audio Elements
Handpicked stock footage blended with real patient images added authenticity. A carefully composed musical score underscored the emotion, while onscreen captions narrated the turning points in each story, eliminating the need for voiceovers.
◉ Production Technique
We used smooth cinematic transitions, subtle zooms, and color grading to maintain visual harmony. Care was taken to match the tone of footage with the sentiment of each scene. The pacing was tightly edited to hold attention and drive the message.
◉ Outcome
The final audiovisual was used in internal product launches, conferences, and digital promotions. It left a strong emotional impact on healthcare professionals and stakeholders, reinforcing Roche’s commitment to innovation and care.
Ristova promo video, Rituximab cancer drug, Roche product video, cancer survivor stories, pharmaceutical, oncology promotional film, pharma video production, patient testimonial video, life-saving cancer drug, Roche India AV, Santanu Productions.
━━━━━━━━━━━━━━━━━━━━━━━
🎥 𝗔𝗕𝗢𝗨𝗧 𝗨𝗦
━━━━━━━━━━━━━━━━━━━━━━━
Santanu Productions is a premium corporate video maker based in Mumbai with over 28 years of experience in crafting brand stories, explainers, and multilingual audiovisuals.
Ristova (Rituximab) is a powerful hope for cancer patients. This promotional audiovisual, created for Roche, uses real images, curated stock footage, emotional music, and heartfelt captions to portray the journeys of three individuals who battled and survived cancer with the support of this breakthrough drug.
#roche
＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿
…
Wockhardt Protinex Product Promotion | Health Drink | TVC & Brand Film | FMCG Commercial Video
Protein is the most essential nutrient after water, and this promotional film for Protinex by Wockhardt brings that message alive with clarity and credibility. Designed as a consumer-focused product promotion video, the film blends actors, carefully planned blocking, strong scripting, and VFX shots to communicate daily nutrition in a relatable, aspirational tone. The audiovisual positions Protinex…
Santanu Productions Best Video Production Company in Mumbai
Discover how great visuals meet great business sense. This landscape showreel by Santanu Productions showcases our finest work across industries — from corporate AVs to factory films, product launches, and animated explainers. Crafted in Mumbai, delivered across India. It's not just a highlight reel. It’s your brand’s next leap forward.…
Santanu Productions Corporate Video Showreel | Cinematic
Discover how great visuals meet great business sense. This landscape showreel by Santanu Productions showcases our finest work across industries — from corporate AVs to factory films, product launches, and animated explainers. Crafted in Mumbai, delivered across India. It's not just a highlight reel. It’s your brand’s next leap forward.…
Discover how great visuals meet great business sense. This landscape showreel by Santanu Productions showcases our finest work across industries — from corporate AVs to factory films, product launches, and animated explainers. Crafted in Mumbai, delivered across India. It's not just a highlight reel. It’s your brand’s next leap forward.…
Bajaj Allianz ACE Motivational Product Video | Inspiring Teams to Sell Smarter
This powerful audiovisual blends product information with motivation to energize sales teams. Created for Bajaj Allianz ACE, it highlights an innovative increasing income plan while inspiring Axis Bank and other channel partners to cross-sell with confidence. Designed as both a product explainer and a motivational tool, the film drives clarity, confidence, and conviction in selling ACE to customer…
ICICI Prudential Insurance Sales Training Roleplay Video | Leadership-Led Product Pitch
A leadership-driven roleplay training film created for #ICICI-Prudential showcasing real-world objection handling for the Grandparents Gifting Solution. Designed as a nationwide sales enablement tool, the video demonstrates how senior leaders simulate customer interactions, address objections, and standardize pitch quality across agents and distributors. A high-impact corporate learning asset buil…
Beico Industries’ corporate film showcases its legacy, advanced manufacturing, and product innovations. Featuring cinematic shots, interviews, and 3D graphics, it highlights sustainability and skilled workforce. A strategic, visually engaging video that positions Beico as a trusted leader in #ElectricalInsulation solutions.…
MetricMinds THE CEO APP PROMO | Professional App Walkthrough
Are your sales teams drowning in spreadsheet chaos and endless WhatsApp groups? Discover the CEO App by MetricMinds—the ultimate tool designed by BFSI pros to turn data into drive. This 4-minute walkthrough reveals how we transformed a dull sales dashboard into an engaging, gamified experience that connects, empowers, and outperforms. Watch how this app eliminates "Excel fatigue" and brings boar…
The Dhanya Edge promo was created to showcase the features, benefits, and ease of use of Tata Rallis’ app for farmers, retailers, and seed sellers. App screenshots were transformed into a 3D smartphone experience, combined with corporate branding and multilingual voiceovers to improve accessibility, engagement, and adoption across diverse regions of India.…
For more than 40 years, Carlton Bags have been the luggage of choice for elite business class on the move. Trotting across the globe with them, the Carlton bag is the symbol of inspiration in over 60 countries. Every Carlton luggage is immaculately crafted and stays true to its British roots. Making them sleek, tough, stylish and ready to go places with the new business generation.…
Carlton Bags - For over 40 years, Carlton has been the luggage of choice for daring business people. Travelling across the world with them, the Carlton bag is symbolic of inspired business thinking in over 60 countries. Every piece of Carlton luggage is immaculately crafted and stays true to its British roots. Making them sleek, tough, stylish and ready to go places with the new business generatio…
Kwalitex Balaclava Caps for pharma & critical manufacturing cleanrooms
A high-impact video created for the Delhi exhibition—reimagined from Kwalitex’s earlier corporate AV and enhanced with fresh AI-driven product visuals. Crisp, modern, and built to attract procurement heads, QA teams, and cleanroom managers who demand zero-contamination solutions.
Making-of Case Study
＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿
Here’s how this AV was…
Kemvia set out to redefine how pharmaceutical innovators, CDMOs, CROs, suppliers, and service providers connect in an increasingly complex global ecosystem. This brand and product launch video was developed to communicate Kemvia’s vision of an AI-powered platform that accelerates partner discovery, strengthens collaboration, and enables smarter decision-making across the #pharmaceutical-value-ch…
Jawaharlal Nehru Port Authority JNPA Driver Safety Training | Port Safety Induction | Government
At one of India’s busiest ports, safety is embedded into every movement, decision, and operational process. This JNPA Driver Safety AV was created as a large-scale corporate training film for the #Jawaharlal-Nehru-Port-Authority, designed to induct thousands of truck drivers into safe, disciplined port operations. Through realistic driving scenarios, #protocol-driven-storytelling, and authentic …
ZOSYN (piperacillin and tazobactam) for Injection and ZOSYN (piperacillin and tazobactam) Injection are injectable antibacterial combination products consisting of the semisynthetic antibacterial piperacillin sodium and the beta-lactamase inhibitor tazobactam sodium for intravenous administration. …
#Industrial #engineering #advertisement #Ad #commercial #tvc #promo
Audiovisual created by Santanu Productions - A Premium Corporate Video Maker in Mumbai. For more information please visit - https://www.santanu.biz or email us at mail@santanu.biz…
HDFC Bank Audiovisual Presentation to the Government of Rajasthan
#banking #bank #performance #promotion #hdfcbank
Audiovisual created by Santanu Productions - A Premium Corporate Video Maker in Mumbai. For more information please visit - https://www.santanu.biz or email us at mail@santanu.biz…
Strategic corporate films that build credibility, simplify complex businesses, and help brands communicate clearly with customers, investors, employees, and channel partners. Learn more...
TV Commercials
Memorable television commercials and ad films built around strong concepts, sharp storytelling, and high audience recall so your brand stands out instead of blending into the clutter. Learn more...
Social Media Promos
Fast-paced social media videos designed for short attention spans using platform-specific storytelling, sharp edits, motion graphics, and high-retention visual communication. Learn more...
Product Videos
Visually polished product videos that highlight your product’s value, usability, engineering, and competitive strengths in a clear, engaging, and sales-oriented format. Learn more...
Motivational Films
Emotionally engaging motivational films that energize teams, reinforce company culture, and inspire employees through cinematic storytelling and powerful messaging. Learn more...
Training Videos
Structured training videos that simplify learning, standardize communication, and help organizations train employees, distributors, and customers at scale. Learn more...
Roleplay Videos
Realistic roleplay videos for sales, service, behavioral, and soft skills training using carefully scripted real-life scenarios and cinematic multi-camera execution. Learn more...
Explainer Videos
Complex products, technologies, systems, and workflows simplified into clear and engaging explainer videos that are easy to understand and difficult to ignore. Learn more...
Animation Videos
High-quality 2D and 3D animation videos that help businesses visualize products, machinery, industrial systems, workflows, and concepts that are difficult to shoot live. Learn more...
Whiteboard Animation
Whiteboard animation videos that explain ideas through clean visuals, structured storytelling, and engaging hand-drawn motion graphics that improve audience retention. Learn more...
Instructional Videos
How-to and training videos that improve product understanding through structured storytelling, visual demonstrations, and simplified communication — enabling faster onboarding, better retention, and fewer support queries. Learn more...
Safety Videos
Industrial safety videos that improve awareness, simplify SOPs, and communicate hazards, emergency protocols, and safe practices through clear visual storytelling. Learn more...
CSR Videos
CSR films that move beyond corporate symbolism — using grounded storytelling, authentic voices, and real-world impact narratives to create emotional connection, credibility, and long-term brand trust. Learn more...
3D Architectural Walkthrough
Architectural and real-estate visualization films that blend realistic 3D environments, location intelligence, resident experience, and trust-building narratives to create stronger buyer confidence and project differentiation. Learn more...
Testimonial Videos
Testimonial films that transform client experiences into credible brand stories through guided conversations, emotional authenticity, and polished visual presentation that audiences actually trust. Learn more...
Corporate Events
High-energy trade fair and event videos designed to grab attention quickly through cinematic visuals, fast-paced edits, motion graphics, and impactful highlights. Learn more...
Language and Dubbing
Multilingual dubbing, subtitles, translation, and localization services that help brands communicate effectively across regions and global markets. Learn more...
AI Based Content
The speed of AI tools combined with strategic storytelling and filmmaking expertise to create content that is fast, scalable, and still strategically sound. Learn more...
Other Industries
Pharmaceuticals
We are working with most pharmaceutical giants such as Pfizer, Glaxo Smithkline, Wokhardt, Sun Pharma, Cipla, Takeda, Novartis, Sanofi, Astra Zeneca to name a few. These include their motivational videos, product launches, corporate audiovisuals, animation and among many others Learn more...
Engineering & Industrial
Engineering and industrial video production for manufacturing, process and technology-driven businesses. From factory walkthroughs to technical explainers, we turn complex industrial operations into clear, engaging visual stories. Learn more...
Tech & Business Process (IT & ITES)
IT & ITES clients choose us because of our deep understanding of the tech industry and our commitment to delivering high-quality, engaging content... Learn more...
Retail & FMCG
Retail and FMCG clients come to us for our unparalleled expertise in crafting compelling narratives that resonate with consumers... Learn more...
Finance & Banking (BFSI)
BFSI clients trust our proven ability to create content that builds trust and conveys complex financial information with clarity and precision... Learn more...
Real Estate & Infra
Real estate, construction and large infrastructure clients like Hiranandani, Marathon Builders, Kerakoll have trusted Santanu Production... Learn more...
Hospitality
Hotels, resorts, restaurants, facilities management firms have chosen us for their video production needs because of our dedication... Learn more...
Education
We have been engaging with reputed schools, universities, and other educational organisations for creating educational content... Learn more...
Service Industry
We research the nuances of the service industry such as the target groups' psyche, gauge customer expectations, ways for customer retention... Learn more...
Government
We have been working with many government clients such as Department of Atomic Energy, Nuclear Power Corporation of India... Learn more...
Rural & Agriculture
At Santanu Production, we have been producing content that highlights the unique challenges and opportunities within the agricultural sector... Learn more...
Events
Our expertise lies in capturing the essence and excitement of live events through compelling visuals... Learn more...
We have marketing executives based across key business zones in Mumbai and Thane, including Andheri, Powai, Lower Parel, Chembur, Mulund, Navi Mumbai and Tardeo. This allows us to connect quickly with local businesses, understand on-ground requirements, and support corporate video production with direct, in-person collaboration wherever needed. We also work with clients across Maharashtra, Gujarat, and other regions in India.
