Case Study: MONDELEZ CADBURY

MONDELEZ CADBURY - Process Explanation Video | Product Handling Audiovisual

DESCRIPTION: This process video for Mondelez Cadbury educates logistics and warehousing teams on best practices for handling biscuit shippers. It emphasizes care, discipline, and responsibility across the supply chain to minimize product damage and food wastage, while inspiring a deeper respect for food as a divine gift. A training tool with a heart, the video combines motivation with actionable guidelines.

#biscuits #mondelez #cadbury #oreo

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🔷 𝐂𝐀𝐒𝐄 𝐒𝐓𝐔𝐃𝐘 𝐎𝐍 𝐓𝐇𝐄 𝐌𝐀𝐊𝐈𝐍𝐆 𝐎𝐅 𝐓𝐇𝐄 𝐕𝐈𝐃𝐄𝐎
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◉ 𝐓𝐈𝐓𝐋𝐄: **Process Explanation Video | Best Practices in Biscuit Handling**
◉ 𝐂𝐋𝐈𝐄𝐍𝐓: Mondelez India Foods Pvt. Ltd. (Cadbury)
◉ 𝐎𝐁𝐉𝐄𝐂𝐓𝐈𝐕𝐄: To instil responsible handling habits during biscuit consignment storage, transit, and delivery, and reduce breakage, losses, and returns.

◉ 𝐂𝐎𝐍𝐂𝐄𝐏𝐓 𝐍𝐎𝐓𝐄:
The film opens with a powerful emotional insight — food is sacred. This approach was not just to communicate rules but to build an emotional bridge with the workforce. We deliberately steered away from mundane instructions and infused meaning by connecting food handling to a deeper sense of purpose and pride.

◉ 𝐂𝐑𝐄𝐀𝐓𝐈𝐕𝐄 𝐀𝐏𝐏𝐑𝐎𝐀𝐂𝐇:
Each 'bad habit' was dramatized with real-world scenarios using actors resembling frontline warehouse workers, layered with voiceovers in a friendly, encouraging tone. Stylized graphics and infographics were embedded to reinforce memory retention. Bilingual subtitles were added for reach.

◉ 𝐏𝐑𝐎𝐃𝐔𝐂𝐓𝐈𝐎𝐍 𝐇𝐈𝐆𝐇𝐋𝐈𝐆𝐇𝐓𝐒:
• Filmed on location at an actual Mondelez facility to ensure authenticity
• Lightweight props resembling real shippers and SKUs for dramatization
• Use of slow-motion and close-ups to visualize unseen biscuit damage
• Background music designed to evoke motivation and respect

◉ 𝐎𝐔𝐓𝐂𝐎𝐌𝐄:
The video is now a part of Mondelez’s onboarding and regular sensitization programs. It has significantly helped in reducing handling errors, breakages, and wastage at multiple storage and distribution points.

◉ 𝐓𝐇𝐄 𝐁𝐈𝐆 𝐓𝐀𝐊𝐄𝐀𝐖𝐀𝐘:
When functional communication is interwoven with emotional appeal, it not only instructs but transforms behaviour.

Mondelez India video, Biscuit handling training, FMCG logistics video, supply chain best practices, Cadbury factory video, warehouse discipline video, corporate process video India, biscuit shipper video, first in first out training, food wastage awareness


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