Case Study: Kwalitex

Kwalitex - Professional Corporate Video Production Mumbai – Industrial Video Services

DESCRIPTION: This powerful corporate AV captures the story of Kwalitex Healthcare—from its roots in 1983 to becoming a leading PPE manufacturer. Through cinematic storytelling, drone visuals, animated product sequences, and heartfelt testimonies, the video redefines safety with emotion, scale, and trust—delivering an effective tool for marketing, HR, and international trade engagement.
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🔵 **CASE STUDY: THE MAKING OF KWALITEX CORPORATE AUDIOVISUAL**

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🔶 STRATEGIC OBJECTIVE
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Kwalitex needed a single flagship audiovisual that would serve multiple roles—corporate pitch, trade fair loop, HR induction tool, and a global marketing film. Our strategic focus was to **go beyond listing capabilities**. We chose to **build trust through storytelling**, **simplify technical breadth**, and **inspire confidence** through visuals and tone.

🔹 Target Use: Website, Trade Exhibitions, HR Onboarding, International Clients
🔹 Core Theme: “Redefining Safety with Purpose, Scale & People”

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🔶 STORYTELLING APPROACH
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The AV opens not with products, but with an **emotive landscape of a post-pandemic world**. This helped frame PPE not as a commodity, but as a vital frontline tool. We transitioned from this macro-emotion to micro-specifics: the people, the process, the promise.

🔸 Narrative Arc:
• Crisis → Purpose → Capability → Trust → Future
• Tone: Aspirational, Responsible, Global

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🔶 SCRIPTING & VISUAL BREAKDOWN
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We scripted the film to balance **impactful voiceover**, **supers**, and **supportive visuals**. The script moved from abstract (vision, legacy) to tangible (factory, products, accreditations), ending with human stories and future plans. A list of taglines was also provided to allow flexibility during voice recording.

🔸 Techniques Used:
• Layered narrative with ambient cues
• Tagline bank to suit tone in post
• Modular structure for versioning later

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🔶 SHOOT & EXECUTION
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The shoot was planned over 3 days across Thane’s manufacturing facility. Due to the hygiene-critical nature of PPE production, our team had to follow **strict bio-control measures**. We also coordinated aerial drone permissions in advance to capture scale shots.

🔸 Key Elements Shot:
• Drone flyovers of 1800 sq. m plant
• CEO and MD testimonies
• Factory floor, product close-ups, testing labs
• HR and training footage
• CSR/environment & safety drills

🔹 Crew: DOP, drone operator, sound recordist, safety coordinator
🔹 Cameras Used: 4K cinema + drone (DJI Mavic)
🔹 Duration: 5–6 minutes (634-word voiceover)

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🔶 GRAPHICS & POST-PRODUCTION
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We created clean **infographic animations** for product lists, client segments, and ISO compliance. A warm LUT (Look-Up Table) was applied to give the footage a clean but human tone. Text supers were paced to not overwhelm viewers and matched with voiceover emphasis.

🔸 Post Workflow:
• Offline edit → VO sync → Music bed → Motion graphics → Final master
• Music: Licensed uplifting orchestral-corporate hybrid
• Languages: Designed for easy dubbing

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🔶 CHALLENGES OVERCOME
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• Strict no-retake zones inside sterile units
• Low ambient light in deep warehouse shots
• Coordinating drone logistics near industrial zones
• Managing visual consistency across different factory lighting conditions

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🔶 DELIVERABLES
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✔ Full HD master (5 min 48 sec)
✔ Version without VO for international dubbing
✔ Shorter social cut (60 sec teaser)
✔ Optimized thumbnail for YouTube & trade fair loop
✔ Still frames for brochure design

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🔶 IMPACT & OUTCOME
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The AV has since been deployed at **CPhI India**, **Dubai Expo**, internal HR onboarding, and client proposal meetings. Feedback has praised the **authenticity of storytelling** and the **visual scale of operations**. It now functions as a “virtual visit” for stakeholders across time zones.

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🔶 CLIENT TESTIMONY
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🗨️ *"The film gave our clients the confidence that we’re not just compliant—we’re caring. It’s not just about showing the factory. It’s about showing why we exist. And that came through brilliantly."*
— Director, Kwalitex Healthcare Pvt. Ltd.

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🔶 CLOSING LINE
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Your search for hygiene & safety solutions ends at Kwalitex. Watch, trust, and connect.

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