Lanxess India - Brand Identity Video | Green Mobility

DESCRIPTION: 2-minute AV for LANXESS India showcasing innovations in green mobility using stock footage, 3D animation, and motion graphics. Santanu Productions scripted, curated visuals, and integrated voiceover and branding to clearly communicate complex chemical and automotive topics. The video highlights sustainable rubber and plastics technologies, overcoming challenges to engage diverse audiences. It is used in B2B expos, townhalls, and online presentations worldwide.

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🎬 𝗖𝗔𝗦𝗘 𝗦𝗧𝗨𝗗𝗬: 𝗚𝗥𝗘𝗘𝗡 𝗠𝗢𝗕𝗜𝗟𝗜𝗧𝗬 𝗔𝗩 𝗙𝗢𝗥 𝗟𝗔𝗡𝗫𝗘𝗦𝗦
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🎥 In Collaboration With: LANXESS – Global Leader in Specialty Chemicals
🏢 Produced By: Santanu Productions – Premium Corporate Video Maker, Mumbai

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🎯 𝗣𝗥𝗢𝗝𝗘𝗖𝗧 𝗢𝗩𝗘𝗥𝗩𝗜𝗘𝗪
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• CLIENT: LANXESS India
• OBJECTIVE: Showcase LANXESS’s innovations in green mobility and sustainable chemistry
• FORMAT: Stock Footage + 3D Animation + Motion Graphics
• DURATION: \~2 Minutes
• LANGUAGE: English (Subtitled)

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🌱 𝗞𝗘𝗬 𝗠𝗘𝗦𝗦𝗔𝗚𝗘𝗦
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✅ LANXESS enables global sustainable mobility
✅ Promotes eco-friendly rubber tech for Green Tires
✅ Replaces metals with high-tech plastics in automotive parts
✅ Emphasizes environmental, economic, and social sustainability

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🛠️ 𝗣𝗥𝗢𝗗𝗨𝗖𝗧𝗜𝗢𝗡 𝗣𝗥𝗢𝗖𝗘𝗦𝗦
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🔹 1. SCRIPTING & STRUCTURE
Simplified complex technical topics into accessible story arcs — Rubber Tech, Plastics, and Sustainability

🔹 2. STOCK FOOTAGE CURATION
Sourced from global libraries — tire testing, car factories, sustainable plants

🔹 3. 3D ANIMATION & INFOGRAPHICS
• Nd-PBR and SSBR molecular visuals
• Plastics replacing metal animation
• Motion charts on fuel efficiency
• Tools used: After Effects, Element 3D, C4D Lite

🔹 4. VOICEOVER & MUSIC
• Studio-recorded English VO
• Eco-modern soundtrack with subtle tech undertones

🔹 5. BRANDING INTEGRATION
• LANXESS brand colors and style
• Logo animations with kinetic transitions
• Final CTA screen with slogan and contact info

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📊 𝗖𝗛𝗔𝗟𝗟𝗘𝗡𝗚𝗘𝗦 & 𝗦𝗢𝗟𝗨𝗧𝗜𝗢𝗡𝗦
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🔸 Communicating technical topics visually
✅ Used molecular diagrams and simplified icons

🔸 Avoiding generic "green" clichés
✅ Focused on tangible benefits and real-world applications

🔸 Multi-product communication
✅ Segmented AV for better pacing and clarity

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🚀 𝗥𝗘𝗦𝗨𝗟𝗧𝗦
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📍 DEPLOYED AT:
• B2B expos and automotive events
• Internal global townhalls
• Online and in stakeholder presentations

🎯 IMPACT:
• Reinforced LANXESS as a sustainable innovation leader
• Engaged both technical and non-technical audiences
• Visually rich and narratively strong brand story

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🎞️ 𝗖𝗥𝗘𝗗𝗜𝗧𝗦
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Audiovisual by: Santanu Productions
Website: https://www.santanu.biz
Email: mail@santanu.biz

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\#SantanuProductions #Lanxess #GreenMobility #CorporateAV #AutoInnovation #featured
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Case Study: Lanxess India

Lanxess India - Brand Identity Video | Green Mobility

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