Case Study:Brand Identity Video | Green Mobility | Image film | Curated : Lanxess India
Executive Summary of the Project
2-minute AV for LANXESS India showcasing innovations in green mobility using stock footage, 3D animation, and motion graphics. Santanu Productions scripted, curated visuals, and integrated voiceover and branding to clearly communicate complex chemical and automotive topics. The video highlights sustainable rubber and plastics technologies, overcoming challenges to engage diverse audiences. It is used in B2B expos, townhalls, and online presentations worldwide.
๐ฅ In Collaboration With: LANXESS โ Global Leader in Specialty Chemicals
๐ข Produced By: Santanu Productions โ Premium Corporate Video Maker, Mumbai
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๐ฏ ๐ฃ๐ฅ๐ข๐๐๐๐ง ๐ข๐ฉ๐๐ฅ๐ฉ๐๐๐ช
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โข CLIENT: LANXESS India
โข OBJECTIVE: Showcase LANXESSโs innovations in green mobility and sustainable chemistry
โข FORMAT: Stock Footage + 3D Animation + Motion Graphics
โข DURATION: ~2 Minutes
โข LANGUAGE: English (Subtitled)
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๐ฑ ๐๐๐ฌ ๐ ๐๐ฆ๐ฆ๐๐๐๐ฆ
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โ LANXESS enables global sustainable mobility
โ Promotes eco-friendly rubber tech for Green Tires
โ Replaces metals with high-tech plastics in automotive parts
โ Emphasizes environmental, economic, and social sustainability
๐น 1. SCRIPTING & STRUCTURE
โSimplified complex technical topics into accessible story arcs โ Rubber Tech, Plastics, and Sustainability
๐น 2. STOCK FOOTAGE CURATION
โSourced from global libraries โ tire testing, car factories, sustainable plants
๐น 3. 3D ANIMATION & INFOGRAPHICS
โโข Nd-PBR and SSBR molecular visuals
โโข Plastics replacing metal animation
โโข Motion charts on fuel efficiency
โโข Tools used: After Effects, Element 3D, C4D Lite
๐น 4. VOICEOVER & MUSIC
โโข Studio-recorded English VO
โโข Eco-modern soundtrack with subtle tech undertones
๐น 5. BRANDING INTEGRATION
โโข LANXESS brand colors and style
โโข Logo animations with kinetic transitions
โโข Final CTA screen with slogan and contact info
๐ DEPLOYED AT:
โโข B2B expos and automotive events
โโข Internal global townhalls
โโข Online and in stakeholder presentations
๐ฏ IMPACT:
โโข Reinforced LANXESS as a sustainable innovation leader
โโข Engaged both technical and non-technical audiences
โโข Visually rich and narratively strong brand story
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