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The classic definition of corporate videos strictly means a film that speaks about the corporate house and its brand, about the industry to which the corporate belongs, its product or service offerings, its people, organizations mission, values, the legacy of the organization, a testimonial by the top management to name a few.
However, the contemporary definition of corporate videos loosely includes all forms of corporate communication in audio-visual format for the corporate world, covering testimony-only videos, explainer or animation videos, and the likes.
In today's' fast-paced world, where your prospective customers, who have very little time to review your brand, need fast-paced information. Videos are an indispensable tool that has universal appeal, quickly registers in the minds, and has a great brand recall. Gone are the days of brochures and business directories. Pushing small videos through different digital platforms and social media is the name of the game. even radio and television have lost their appeal, because of the high cost of production and channel time slots against lower return on investment.
In today's business scenario, corporate videos are used not only for marketing and promotion, such as brand video, product, or services video. They are used in operations, HR, CSR, safety, rewards and recognition, employee motivation, performance videos, appraisal videos, all kinds of internal communications, testimonials, messages from the director, video resumes, interoffice communication. Besides, there are training videos, roleplay videos, organization-employee feel-good videos, videos on corporate values, videos on quality, videos to boost employee morale on business mergers, office relocation videos and the list goes on...
Brand videos enhance brand value, they don't sell products or services directly. They reinforce the brand recall in the minds of the prospect. If you are a Brand then a creatively made brand audiovisual with a rich narrative, audience-centric brand video content will increase engagement, reach, and conversion.
Audiences are aware that they're watching an advertisement but are still receptive because the content is really good.
On the other hand, product videos push the product or services only. They may still piggyback on the main brand. They speak about product features and USPs. For example, a distant TATA product always brings the name of TATA which is a trustworthy name to reinforce a weak product.
A product video effectively demonstrates the benefits of a product. Product videos may also focus on the features of the product.
A promotional video or a promo video, may not speak in detail about the features of the product. It highlights only the essential feature and teases the minds of the audience wanting him to know more. For example lAunch the new Apple X 11... with a new feature. The rest is for the target group to guess.
A promotional or promo video is a powerful tool that can be used to hard-sell a particular product or service. This can take the form of a corporate video or a music video. Promotional videos are precise, as their sole purpose is to provide the exact yet brief information in the shortest possible time and to retain the viewer's interest.
Motivational videos are used to charge up the employees to perform. Most motivational videos compare employee performance to superheroes and coax them to achieve difficult sales targets. These videos are generally targeted towards the sales force. These videos are often used by multinational organizations to motivate their large sales force.
Appraisal videos - Gone are the days of the appraisals in writing. Today's bosses want employees to speak up. The body language in a video speaks volumes about the personality. Cameras never lie.
Performance videos are similar to appraisal videos. In these videos, employees speak about work cultures that affect a particular SOP, a system, or a process. It is related to organizational behavior than employees.
Corporate Social Responsibility or CSR is a mandatory business for many corporates. However, some organizations go beyond the formalities to ensure social goodwill and genuine trust towards the brand. A well crafted CSR film speaks about the organization's values and its relation with the society around. An emotional, heart touching CSR film goes a long way to document the organization's honesty for compliance and goodwill purposes.
Safety videos are another mandatory obligation for organizations towards its employees, and others in their premise, or plant sites. Safety films quickly guide people around sites for possible hazards in the most understandable and visual format.
A video testimonial is an audiovisual of a customer, a client, employee, or other stakeholder praising a company, talking about how your company’s product or service has helped them or what they like about the company. Our creative testimonial videos appear candid and genuine as we pamper our speakers, rehearse them well, make them comfortable, and sometimes use teleprompters.
Explainer Videos - To explain a business process, a workflow, or a schematic to your target group using simple graphics and animation you need explainer videos. Graphics with animations create wonders for an easy understanding of concepts. No wonder explainer videos have gained popularity in recent times. Explainer videos better engage the audience with captivating scripts, lively visuals, foot-tapping music along with professional voiceovers.
2D and 3D animation videos have been there for a very long time. These videos help demonstrate various products, infrastructures, systems, processes, and machines. Animations help in visualizing and understanding concepts easily. However, they can be expensive compared to a video shoot.
How-To or instructional videos - When was the last time you read the instruction manual for your smartphone to use it? So boring. Gone are the days when you need such user manuals. Today's generation needs instant help. Short video based product demos are self-explanatory and are very handy in such situations. Moreover, you don't have to print a copy for every product sold or keep a dedicated support team to service every mundane customer query. Simply put the video on your website or YouTube and serve the link.
As discussed at the beginning of the blog that there are many more scenarios in which other variations of corporate videos are used. Such as Roleplay videos, Training videos, induction video, orientation video, all kinds of internal communications, messages from the director, video resumes, interoffice communication, organization-employee feel-good videos, videos on corporate values, videos on quality, videos to boost employee morale on business mergers, office relocation videos and the list goes on...These are just names to identify the genre of the video. However, this list will help you identify what you need for your organization to boost your business further using corporate videos.
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