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Explore selected insurance-sales video projects, case studies and production examples from Santanu Productions. The projects below showcase real-world work across corporate, industrial and brand communication requirements.
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India – 7th biggest country in terms of geography. It has 5500 cities and 640,000 villages with 65% of population residing in rural India
The overall general insurance penetration is 0.8 percent of GDP while it is only 0.1% of GDP in villages.
The opportunity is big, but given the wide geographical spread, low ticket size and annual nature of policies, the challenge is how to reach economically. As it requires large number of offices and agents.
The only solution is to go digital
A revolution is taking shape in India to take insurance to the remotest corners of the country. The key to success is a model, which sells simple, easy to understand, low ticket size products and is cost effective for the insurer.
This mission is being achieved jointly with the partnership of the government and the insurance industry through effective use of technology.
Through the government’s national eGovernance platform i.e Common Service Centers, a wider reach can be achieved with help of 140,000 eKiosks.
In the competitive #pharmaceutical-manufacturing landscape, Aareen Pharma partnered with premium corporate video production services to launch Calgrow Forte, a fortified calcium supplement designed for superior patient compliance. This professional video production showcases how innovative formulation addresses real-world challenges in supplement adherence, delivering measurable business impact through compelling storytelling and technical expertise. Watch to see how targeted audiovisual content drives product differentiation and market positioning for pharma companies.
To strengthen its market positioning in the pharmaceutical industry, Aareen Pharma collaborated with Santanu Productions to develop a high-impact corporate video for ROSEUP-HD. The film showcased the supplement's unique triple-action approach to osteoarthritis management, translating complex scientific information into a clear and persuasive narrative. Designed for medical, procurement, and business audiences, the audiovisual helped enhance product understanding, credibility, and commercial engagement.
Santanu Production created a high-end 3D medical animation for Johnson & Johnson to explain vestibular compensation—a complex brain mechanism that restores balance after inner ear damage. Using visual metaphors, color-coded brain structures, and animated neural activity, it illustrates how cinnarizine supports natural recovery. Designed for pharma reps and internal training, the video delivers scientific clarity with engaging storytelling.
Training several employees and channel partners across different locations on new soft skills, selling skills that consume a lot of time & resources for the HR, sales training department of an organization. These are helpful in demonstrating soft skills, service training, how to sell a product, or training customer support teams.
Step into the world of inspiration with this high-energy teaser that sets the tone for a full motivational journey. Shot in Mumbai for Verorab by Sanofi Pasteur, this cinematic piece captures the grit, resilience, and golden mindset of a man who turns every challenge into an opportunity. A perfect example of impactful storytelling blended with corporate messaging.
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