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Explore selected insurance-industry video projects, case studies and production examples from Santanu Productions. The projects below showcase real-world work across corporate, industrial and brand communication requirements.
Step inside a realistic insurance advisor journey as tele-calling conversations transition into face-to-face customer engagement. This training film for ICICI Prudential Life Insurance captures the challenges of building trust, handling objections, and communicating financial solutions with confidence, offering valuable insights into modern insurance sales conversations and customer relationship building.
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India – 7th biggest country in terms of geography. It has 5500 cities and 640,000 villages with 65% of population residing in rural India
The overall general insurance penetration is 0.8 percent of GDP while it is only 0.1% of GDP in villages.
The opportunity is big, but given the wide geographical spread, low ticket size and annual nature of policies, the challenge is how to reach economically. As it requires large number of offices and agents.
The only solution is to go digital
A revolution is taking shape in India to take insurance to the remotest corners of the country. The key to success is a model, which sells simple, easy to understand, low ticket size products and is cost effective for the insurer.
This mission is being achieved jointly with the partnership of the government and the insurance industry through effective use of technology.
Through the government’s national eGovernance platform i.e Common Service Centers, a wider reach can be achieved with help of 140,000 eKiosks.
Discover how Santanu Productions partnered with ICICI Prudential Asset Management Company to create a high-impact executive interview video featuring CIO S. Naren. Designed to simplify complex investment concepts, this #BFSI-video-production project demonstrates how strategic corporate video content can strengthen investor communication, enhance stakeholder engagement, and clearly convey investment philosophy to target audiences.
CLIENT - ICICI PRUDENTIAL
INDUSTRY - INSURANCE
GENRE - ROLEPLAY
DATE - 21 March 2016
#insurance #training, #IPRU #ICICIPRU #iprulife
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