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corporate video makers in mumbai
VIDEOS STRATEGIES THAT BRING YOU BUSINESS
THE SWISS ARMY KNIFE FOR ALL YOUR CREATIVE NEEDS ®
WE ARE CORPORATE COMMUNICATION SPECIALISTS
TURN-KEY VIDEO STRATEGIES
GENERATE NEW LEADS • REDUCE BOUNCE RATES
FOSTER BRAND AWARENESS • INCREASE CONVERSIONS
A TEAM WITH A STRONG ADVERTISING BACKGROUND
TECHNICALLY ROBUST
OVER 3000 PRODUCTIONS
MORE THAN 29 YEARS OF EXPERIENCE
TOP MULTINATIONAL BRANDS
DIVERSE INDUSTRIES SERVED
CONSTANT STRIFE FOR QUALITY
STRONG USE OF STORY & INNOVATIVE CONCEPTS
STORYTELLING THAT CUTS THROUGH THE CLUTTER
OUR FILMS TAKE YOUR BRAND TO THE NEXT LEVEL
PROVEN RETURN ON YOUR INVESTMENTS
MAJORITY, RETURNING CLIENTS
AMPLE USE OF CONTEMPORARY GRAPHICS & TECHNOLOGY
STATE-OF-THE-ART PRODUCTION HOUSE
CONTEMPORARY EQUIPMENT & SOFTWARE
YOU SAVE 37% FOR MOST OF PRODUCTION IS IN-HOUSE
VAST IN-HOUSE COLLECTION OF STOCK FOOTAGE
EXHAUSTIVE BANK OF ROYALTY FREE AUDIO LIBRARY
ENGAGE WITH THE BEST INDUSTRY ARTISTES & CREW
PROFESSIONAL APPROACH
PUNCTUAL WITH TIMELINES
PERSONAL ATTENTION TO CLIENT NEEDS
CLIENT FRIENDLY & FLEXIBLE
COMPETETIVE & COST EFFECTIVE
NO HIDDEN COSTS • NO FINE PRINTS
INDEFINITE BACKUP OF YOUR DATA FOR FUTURE UPDATES

HOW TO CHOOSE YOUR CORPORATE FILMMAKER?

These days almost every other person is a photographer, a film-maker, a music composer or a singer. And why not? The entry barriers have diminished. However, filmmaking is not about recreating the run-of-the-mill. They simply don't create the buzz. A film works only if its contents are novel. And this comes from maturity, experience, talent, unstinted hard work and a meticulous eye for detail.

Quality definitely pays, in the long run. We all realise that quality comes at a cost.  However, we get only one chance to prove our worth to our prospective customers. We have to put our best efforts to impress him or else he moves on to the next competition. Calculate the cost of losing your customers to the cost saved in making a shoddy presentation.

Now, you may say that the other vendors you have short listed have promised to offer quality service. How do you differentiate? A film is all about emotions. The subtle finesse. Not only about hi-end camera and graphics. Compare if the other vendor's films connect with the customers? or is it just stating facts?  It's all about the production value. The film may be simple but they definitely touch the audience. Here are a few examples. Lifebuoy made a presentation about the importance of washing hands without speaking even once about the brand. No celebrities. So much so that it gathered over 20 million views on YouTube. That is the power of film communication.

LIFEBUOY, HELP A CHILD REACH 5 HAS 18 MILLION VIEWS ON YOUTUBE

KEEP YOUR CORPORATE FILM SIMPLE

Colgate spends money on emotional content rather than cinematic or celebrity appeal. The focus is on SMILE. We often think that since we have paid so much money in creating a film, we should stuff our film with as much content. However, the mantra in film making is LESS IS MORE. Very few filmmakers and producers realise this prudence.

HDFC LIFE - ADVERT WITH AN EMOTIONAL CONNECT

COLGATE ADOPTION - SMILE KARO AUR SHURU HO JAYO

...AND THERE ARE FILMS THAT HAVE HUGE SPENDS

Top Celebrity, huge ad spend. The ad agency must have convinced the client on ROI. However we see only a few 100 views on YouTube! We have little to say here. You can use your prudence to judge what works the best for you.

In conclusion, hire a vendor who has the experience of working at an international level. Today the competition is global. Your vendor should understand your needs, understand brands and address them in a global perspective. Respect his experience in making corporate videos and leave the creative space for him. Remember a poor campaign can ruin your brand image.



Article written by Maitreyi Bhattacharjee, Production Assistant, Media & Communication Blogger

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