THE SWISS ARMY KNIFE FOR ALL YOUR CREATIVE NEEDS ®
WE ARE CORPORATE COMMUNICATION SPECIALISTS
TURN-KEY VIDEO STRATEGIES
GENERATE NEW LEADS • REDUCE BOUNCE RATES
FOSTER BRAND AWARENESS • INCREASE CONVERSIONS
A TEAM WITH A STRONG ADVERTISING BACKGROUND
OVER 3000 PRODUCTIONS
MORE THAN 29 YEARS OF EXPERIENCE
TOP MULTINATIONAL BRANDS
DIVERSE INDUSTRIES SERVED
CONSTANT STRIFE FOR QUALITY
STRONG USE OF STORY & INNOVATIVE CONCEPTS
STORYTELLING THAT CUTS THROUGH THE CLUTTER
OUR FILMS TAKE YOUR BRAND TO THE NEXT LEVEL
PROVEN RETURN ON YOUR INVESTMENTS
MAJORITY, RETURNING CLIENTS
AMPLE USE OF CONTEMPORARY GRAPHICS & TECHNOLOGY
STATE-OF-THE-ART PRODUCTION HOUSE
CONTEMPORARY EQUIPMENT & SOFTWARE
YOU SAVE 37% FOR MOST OF PRODUCTION IS IN-HOUSE
VAST IN-HOUSE COLLECTION OF STOCK FOOTAGE
EXHAUSTIVE BANK OF ROYALTY FREE AUDIO LIBRARY
ENGAGE WITH THE BEST INDUSTRY ARTISTES & CREW
PUNCTUAL WITH TIMELINES
PERSONAL ATTENTION TO CLIENT NEEDS
CLIENT FRIENDLY & FLEXIBLE
COMPETETIVE & COST EFFECTIVE
NO HIDDEN COSTS • NO FINE PRINTS
INDEFINITE BACKUP OF YOUR DATA FOR FUTURE UPDATES
HOW TO CHOOSE YOUR CORPORATE FILMMAKER?
These days almost every other person is a photographer, a film-maker, a music composer or a singer. And why not? The entry barriers have diminished. However, filmmaking is not about recreating the run-of-the-mill. They simply don't create the buzz. A film works only if its contents are novel. And this comes from maturity, experience, talent, unstinted hard work and a meticulous eye for detail.
Quality definitely pays, in the long run. We all realise that quality comes at a cost. However, we get only one chance to prove our worth to our prospective customers. We have to put our best efforts to impress him or else he moves on to the next competition. Calculate the cost of losing your customers to the cost saved in making a shoddy presentation.
Now, you may say that the other vendors you have short listed have promised to offer quality service. How do you differentiate? A film is all about emotions. The subtle finesse. Not only about hi-end camera and graphics. Compare if the other vendor's films connect with the customers? or is it just stating facts? It's all about the production value. The film may be simple but they definitely touch the audience. Here are a few examples. Lifebuoy made a presentation about the importance of washing hands without speaking even once about the brand. No celebrities. So much so that it gathered over 20 million views on YouTube. That is the power of film communication.
LIFEBUOY, HELP A CHILD REACH 5 HAS 18 MILLION VIEWS ON YOUTUBE
KEEP YOUR CORPORATE FILM SIMPLE
Colgate spends money on emotional content rather than cinematic or celebrity appeal. The focus is on SMILE. We often think that since we have paid so much money in creating a film, we should stuff our film with as much content. However, the mantra in film making is LESS IS MORE. Very few filmmakers and producers realise this prudence.
HDFC LIFE - ADVERT WITH AN EMOTIONAL CONNECT
COLGATE ADOPTION - SMILE KARO AUR SHURU HO JAYO
...AND THERE ARE FILMS THAT HAVE HUGE SPENDS
Top Celebrity, huge ad spend. The ad agency must have convinced the client on ROI. However we see only a few 100 views on YouTube! We have little to say here. You can use your prudence to judge what works the best for you.
In conclusion, hire a vendor who has the experience of working at an international level. Today the competition is global. Your vendor should understand your needs, understand brands and address them in a global perspective. Respect his experience in making corporate videos and leave the creative space for him. Remember a poor campaign can ruin your brand image.
Article written by Maitreyi Bhattacharjee, Production Assistant, Media & Communication Blogger
EXAMPLES OF CONTEMPORARY CORPORATE FILMS & VIDEOS
Acuserve Facilities Management Service Promotion Advertisement »
Service promotional campaign for Acuserve Facilities Management
Our wide range of services makes you feel at home - theme for this audiovisual teaser
How we wish our service providers understood our needs without pushing them. Meticulously & painstakingly, we have tried to create a Utopian service model, where everybody takes ownership to delight their customer.
ACCUSERVE – A service that was…
Acuserve Facilities Management Spreading Efficiency - Service Promotion Advertisement »
Spreading Efficiency - Service promotional campaign for Acuserve Facilities Management
Being efficient, productive is our way of life - theme for this audiovisual teaser
It’s not just about on time remuneration. But also personal & professional growth with latest technology and trends…
…we take ownership of your works and feel as our own extended family
To make this happen, we painstaki…
Acuserve Facilities Management A Utopian Service Model - Service Promotion Advertisement »
A Utopian Service Model - Service promotional campaign for Acuserve Facilities Management
Seamless service at every step - theme for this audiovisual teaser
Furthermore, all staff are trained on health and safety before they are placed on a client’s assignment.
Client’s business has to go on. Whatever it takes!
To support your diverse business needs we have a vast pool of professionals compr…
Acuserve Facilities Management Walking the Extra Mile - Service Promotion Advertisement »
Walking the Extra Mile - Service promotional campaign for Acuserve Facilities Management
Serve the customer. Go extra mile. Get rewarded - was the theme for this audiovisual teaser
While you focus on your core business, we can work together to improve your ROI and also share your risks.
We understand you, so we are here to extend supreme comfort to spread efficiency.
OUR PEOPLE, OUR STRENGTH
Acuserve Facilities Management Homely Feeling Even @ WorkPlace - Service Promotion Advertisement »
Homely Feeling Even @ WorkPlace - Service promotional campaign for Acuserve Facilities Management
Our services makes you feel at home - theme for this audiovisual teaser
We are your reliable partners, in your growth story. Our services strive to maintain spaces efficiently that will comfort you and create positive vibes. Thus, everyone around stays productive, joyful and satisfied.
In a highl…
Acuserve Facilities Management Rest Assured, We are there - Service Promotion Advertisement »
Rest Assured, We are there - Service promotional campaign for Acuserve Facilities Management
No worries if you spill or loiter, we are at your service with a smile at all times - theme for this audiovisual teaser
In a highly competitive market place, to make your experience pleasant, we bring to table solutions that are comprehensive and meticulously designed.
While you focus on your core bus…
Mitashi Edutainment MItashi का जादू, जस्बात बेकाबु TV Commercial »
A 30-second cel-animated caricature commercial spot to position the entertainment products of Mitashi that was distinct from the usual advertisement clutter. Using black and white background, cel animation, and humor were some of the USPs that made it different from the conventional advertisements appearing on television and celluloid. The ad is currently running on NDTV India and also in the cine…
An Ad Film for Wokhardt. Also was used to embed in a PowerPoint presentation. The audio schematically described the functioning of the hepatic system with animation.
For more info please visit http://www.santanu.biz…
A 10-second fully animated TV spot for Ceat Maestro tyre. Animation for Commercial Advertisement for broadcast.
#TVC #TV Commercial #TV Spot #advertisement
For more info please visit http://www.santanu.biz…