Corporate Films have been around for more than 50 years, ever since TV commercials became common. Advertisements were very costly then. Even a 10-second spot would cost a bomb! Corporates or business houses would make a 30 minutes long film that would showcase their business overview, their premise, production facilities and not the least, testimonies of the promoters and senior management. The later was to satisfy their egos. These films were called corporate films. They would be shot on 16 mm or 35 mm films, with very costly production. Hence the name - corporate film.
THE NEW MEANING OF CORPORATE FILM
CORPORATE FILMS - EVOLUTION OF SCOPE
The trend continues even today...Just that celluloids or films have been replaced by memory cards shot on DSLRS and other professional cameras. Therefore the new name for Corporate Films has become Corporate Video.
The scope of corporate films or corporate video has also widened. Video production becoming cheaper, corporates have started making motivational videos, training videos, animated explainer videos and everything else the human mind can think of. Today the term corporate film or corporate video encompasses all of that - Corporate Videos Commercial Spots Product Videos Motivational Films Training Videos Roleplay Videos Explainer Videos Animation Videos Instructional Videos Safety Videos CSR Videos Architectural Walkthrough Testimonial Videos
SOME EXAMPLES OF TRENDY CORPORATE FILMS AND VIDEOS
Sunflag Steel Steel Manufacturing »
Corporate and Industrial audiovisual for a colossal steel plant near Nagpur. The project involved highly technical scripting, copywriting, many days of shoot, HD editing, VFX, stock footage, professional voiceover, and color correction. Over a week's shoot we covered the blast furnace, sintering plant, shot closeups of molten metal, casting mills, rolling mills among many others.
Lanxess Narendra Modi inaugurates Ion Exchange Plant »
Specialty chemicals group LANXESS opens Asia’s most state-of-the-art plant for ion exchange resins in India. The then Chief Minister of Gujarat Narendra Modi inaugurated the plant.
The new plant was constructed over a period of two years in the new chemical park in Jhagadia in the Indian state of Gujarat. It boasts an annual capacity of 35,000 metric tons. Around 200 employees from the Ion Exch…
Onshore Construction Company Pvt. Ltd (OCCPL) is an EPC company founded in 1995 by Mr. Belle Seetharam Shetty, Chairman & Managing Director.
OCCPL has executed over 250 projects in the core construction sectors all over the county and abroad. Being a professional and a certified company and strength in resource allocation, OCCPL is not only surging ahead in core sectors but getting involved in re…
HD Fire Protect is a leading world-class brand in complete end-to-end fire protection solutions, meeting ever-changing, and demanding industry needs. HD Fire Protect enjoys the trust of a vast client base across the globe for over 2 decades.
From simple industrial fire suppression systems to the most complex offshore firefighting systems HD Fire Protects provides a wide range of quality products…
Tatsuno Corporation is a Japanese fuel dispensing equipment manufacturer established in Tokyo, Japan in 1911. Tatsuno offers integrated solutions ranging from the manufacture, sale, and maintenance of petroleum equipment to the services for ensuring the quality of fuels, safety, and convenience at the retail outlets.
Tatsuno India has its state-of-the-art manufacturing facility for fuel dispensin…
This is a byproduct of the corporate video created for HD Fire Protect. Here is the link -
The audiovisual focuses on the motivation for existing employees and new induction in the organization. Our offerings for creating corporate video includes such byproducts that are useful in social media promotion and strategically planned WhatsApp forwards that…
Did you ever read the instruction manual for your smartphone to use it? So boring. Gone are the days when you need such user manuals. Today's generation needs instant help. Short video based product demos are self-explanatory and are very handy in such a situation. Moreover, you don't have to print a copy for every product sold or keep a dedicated support team to service every mundane customer que…
Scriptwriters at Santanu Productions created this highly technical script on Global Network Operations Center for our prestigious client AGC Networks Ltd. The script involved understanding the business, their multi-tier complex offerings, and understanding their competitors. Subsequently convert them into lucid, understandable audiovisual for our client's prospects and customers. The client highly…
Quess Corp Limited is India’s leading business services provider and largest private-sector employer. It offers a host of services to help organizations like Axis Bank manage their non-core activities in the areas of Workforce Management, Operating Asset Management, and Global Technology Solutions across industries and geographies.
This audiovisual is about motivation of the employees, ground s…
ABOUT SIMSON PHARMA
In today’s dynamic and cost driven global pharmaceutical industry, it’s all about Research, Expertise & Sustainability.
Simson Pharma is a prominent name & your trusted partner in the pharmaceutical world – One stop solution for all reference material for R&D to dossier submission.
The company is currently catalyzing its R & D on various molecules of Remdesivir, a high…
In recent years, the world has witnessed a radical drift from various traditional modes of communication, such as pamphlets, brochures, mailers, websites, and trade fairs to online promotion media. The former is rapidly losing its relevance they have lost their sheen and appeal. Short videos are now making most of the buzz. Videos connect. Videos emote. Corporate films have evolved to connect with the audience like feature films.
Not DVDs, today, social media platforms such as YouTube, Instagram, WhatsApp, Facebook are carriers of your corporate film communication to a wider audience thus enhancing their shelf life. Thus the corporate film has become an important marketing instrument for its clarity of communication and easy consumption.
BEYOND RUN OF THE MILL PRODUCTION
While many corporate film production companies do a great job with a standard script, format, and shoot. However, your corporate film is about your brand. It needs thorough research about your brand, your business eco-system, your industry, planned positioning of your brand, studying your competition, and understanding audience behaviour. These come with experience in advertising and a technical understanding of your business besides knowing the art of storytelling and great cinematography.