Case Study: GumTree - Product Usage Video | User manual Video | Sticky Traps
Client: GumTree
Executive Summary of the Project
This user manual video from GumTree Traps Pvt. Ltd. demonstrates how to effectively use their eco-friendly, pesticide-free Sticky Traps against sap-sucking pests in agriculture. With clear instructions and real-world benefits, the video empowers farmers to adopt safe, organic pest control practices with ease.
CASE STUDY ON THE MAKING OF THE AUDIOVISUAL
◉ OBJECTIVE DEFINITION
The aim was to create a clear and concise product usage guide that educates users—especially farmers and agri-retailers—on how to unpack, apply, and maximize the use of GumTree Sticky Traps. The challenge was to make a technically accurate yet visually simple guide, suitable even for first-time users.
◉ SCRIPT AND STORYBOARDING
The script was written in a step-by-step instructional format with simplified language. Visual annotations and translations for agricultural terms like aphids, jassids, and NPOP were added. Storyboarding focused on sequential clarity and user hand actions to avoid ambiguity.
◉ VISUAL EXECUTION
We shot high-definition footage showing the product in real-world settings—farmlands, greenhouses, and tea plantations. Close-up shots were used for unpacking, peeling, and tying the traps. Aerial views captured crop coverage, while macro shots displayed affected leaves and pest species.
◉ ANIMATION & GRAPHICS
Key information such as pest types, glue coverage area, and perforation instructions were illustrated through animated overlays. Multilingual support for Hindi and English ensured wider outreach across India. Clean, minimal graphics guided viewers through usage steps.
◉ QUALITY EMPHASIS
To emphasize product superiority, a separate segment showcased GumTree’s manufacturing process, quality controls, and certifications like NPOP. Visuals of the dust-free facility and glue protection reinforced the message of trust and quality.
◉ IMPACT AND DELIVERY
The final video was formatted for mobile-friendly platforms and distributed via YouTube, agricultural expos, and product packaging QR codes. Feedback from distributors and farming communities reflected improved adoption rates and reduced product misuse.
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Audiovisual created by Santanu Productions - A Premium Corporate Video Maker in Mumbai. For more information please visit - https://www.santanu.biz or email us at mail@santanu.biz
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