Case Study:Orthopedic Surgery Animation | Trochanteric Fixation : Depuy Synthes, Johnson and Johnson
Executive Summary of the Project
Discover how a custom 3D character animation helped DePuy Synthes (J&J) communicate complex orthopedic procedures in an engaging, accessible format for surgeons, trainees, and patients. Learn how this innovative approach improved recall, maintained clinical accuracy, and reinforced brand identity.
Introduction to the Project
DePuy Synthes, a Johnson & Johnson company, required an engaging and informative way to communicate the surgical procedure of trochanteric fixation to their global audience. The goal was to create a visual aid that would simplify complex orthopedic procedures, enhance understanding, and promote their brand.
Understanding the Objectives
The primary objective was to develop an audiovisual that would effectively train surgeons, trainees, and patients on the trochanteric fixation technique. Key considerations included:
Maintaining clinical accuracy
Ensuring accessibility
Reinforcing brand identity
Enhancing recall through engaging storytelling
Developing a Storytelling Approach
A character-led animation was proposed instead of a traditional anatomical visualization. This approach balanced empathy with procedural detail, emphasizing key implant steps, instrumentation, and clinical benefits. A custom 3D character was modeled with clean, stylized forms to maintain viewer engagement.
Bringing the Animation to Life
The animation blended anatomical fidelity with brand-consistent visuals and subtle motion dynamics to reinforce key actions. Multiple review loops with the medical team from DePuy Synthes ensured technical correctness and aesthetic clarity.
Collaboration and Validation
Close collaboration with DePuy Synthes' medical team validated the surgical procedure, while marketing ensured brand alignment. This collaboration was crucial in delivering a high-quality animation that met the client's needs.
Delivering Impactful Results
The animation was delivered in high-resolution formats for trade shows, internal training, and YouTube. The video drew strong feedback for clarity, accessibility, and its potential for multilingual adaptation. By leveraging this innovative approach, DePuy Synthes was able to:
Enhance orthopedic training and education
Promote their brand globally
Improve recall and understanding of complex procedures
Achievements and Outcomes
The DePuy Synthes trochanteric fixation animation achieved significant results, including:
Improved engagement and understanding among surgeons, trainees, and patients
Enhanced brand identity and promotion
Potential for multilingual adaptation and global outreach
Bajaj Allianz Life Insurance Trendy Insurance Sales Motivation Video
A high-energy #motivational sales campaign film designed to inspire insurance advisors and sales leaders during the critical March business period, transforming sales targets into an aspirational journey through powerful storytelling, destination-driven rewards, and emotionally engaging visuals.…
IDFC First Bank & Bajaj Allianz Life Insurance Insurance Sales Enablement Video Production
Discover how a personalized insurance sales enablement video campaign transformed relationship managers into trusted financial advisors by combining profile videos, customer-centric messaging, and branch-level engagement. See how strategic video production can strengthen customer trust, improve lead generation, and support insurance sales across banking networks.…
HDFC Bank Punjab Government Banking Presentation Video
Developed as a strategic #proposal film for the Government of Punjab, this corporate presentation video showcases HDFC Bank's nationwide leadership in government banking solutions while highlighting its achievements and commitment to Punjab. Discover how a compelling business narrative can strengthen stakeholder confidence, support government partnerships, and position an organization as a trusted…
MUFG Pension & Market Services Leadership Exchange Event Highlights Video Production
A three-day leadership summit in Udaipur generated more than 100GB of #event footage spanning keynote sessions, leadership workshops, networking experiences, strategy discussions, and gala celebrations. The challenge was not documenting the event but transforming an overwhelming volume of content into a high-energy highlight film that leaders would actually watch, share, and remember.…
Axis Bank Shikhar | Lean Process Testimony Video | Leader Speaks | Jairam Sridharan, CFO
As Axis Bank accelerated its retail assets growth ambitions, the organisation launched Shikhar, a large-scale lean transformation initiative designed to build a sustainable operational platform for future expansion. Santanu Productions produced this leadership #testimonial video featuring CFO Jairam Sridharan to communicate the vision, align teams, and drive adoption across the retail assets ecosy…
Yes Bank Leadership Development Program | MD Testimonial Video
A leadership message carries greater value when it aligns culture, strategy, and organizational direction. This executive #testimonial film for Yes Bank transformed a formal welcome address into a powerful internal communication asset, reinforcing leadership values, celebrating institutional resilience, and inspiring senior managers participating in the bank's Executive Leadership Development Prog…
Yeoman Marine Services Corporate 25 Years Anniversary of Maritime Excellence & Defence Leadership
Witness how a well crafted emotionally powerful #25th-anniversary-video for #Yeoman Marine Services, consolidating global messages of congratulations into a dynamic celebration of maritime and defence achievements. This case study showcases expert industrial video production that strengthens brand legacy, stakeholder relationships, and procurement appeal in the shipbuilding sector.…
Explore how Santanu Productions delivered a dynamic corporate video for Yeoman Marine Services Private Limited highlighting their acquisition of Ratnagiri Shipyard and extensive expertise in shipbuilding, repair, and marine infrastructure. This case study reveals the power of professional industrial video production for driving visibility, stakeholder confidence, and procurement opportunities in t…
Microport Doctor Discussion on Skywalker Robotic Orthopedic Surgery
In the rapidly evolving field of orthopedic care, hospitals and healthcare procurement teams seek compelling visual evidence of advanced technologies like robotic-assisted surgery. This professional video production showcases Dr. Deepak Rai's expert discussion on the Microport Skywalker robotic platform, filmed at Yenepoya Specialty Hospital in Mangalore. The case study highlights how targeted med…
Microport Skywalker Robotic Orthopedic Surgery | Capturing Precision in Motion
Delivered a high-impact surgical video documenting a complex robotic-assisted orthopedic procedure using the Microport Skywalker platform. Filmed live in the operating theater at Yenepoya Specialty Hospital, this educational audiovisual equips surgeons and medical teams with clear visual understanding of advanced robotic techniques. Hospitals, medical device manufacturers, and healthcare procureme…
Looking for professional corporate video production services in Mumbai? We create high-quality corporate films, industrial safety videos, and promotional content for businesses. Please visit www.santanu.biz for more info.…
Looking for professional corporate video production services in Mumbai? We create high-quality corporate films, industrial safety videos, and promotional content for businesses. Please visit www.santanu.biz for more info.…
Amar Equipment Industrial Process | Pressure Vessel Manufacturing Audiovisual
Discover how Amar Equipments strengthened its position as a leader in #flow-chemistry and #flow-reactor technology through a corporate video showcasing its newly established Process Development Lab. Designed to accelerate technology adoption, the film highlights the company's end-to-end capabilities—from feasibility studies and process optimization to pilot-scale validation and commercial manufa…
Yes Bank Corporate Farewell Video | Animated Word Cloud | Employee Engagement Animation
Discover how we developed a high-impact #corporate-video-production project for Yes Bank, transforming thousands of employee tributes into a visually compelling leadership farewell film. Through custom animation, motion graphics, and rapid execution, the project demonstrated how creative storytelling can strengthen employee engagement, celebrate leadership, and deliver lasting organizational impac…
Looking for professional corporate video production services in Mumbai? We create high-quality corporate films, industrial safety videos, and promotional content for businesses. Please visit www.santanu.biz for more info.…
VIP Luggage AI Powered HR Onboarding Animation for Employee Induction Programs
A proof-of-concept onboarding film developed for VIP Luggage demonstrating how #Artificial-Intelligence #AI assisted animation can transform routine HR communication into engaging employee experiences. The project showcases how organizations can accelerate induction programs, standardize policy communication, reduce training costs, and improve employee retention of critical workplace guidelines th…
ICICI Prudential AMC Focused Bluechip Fund | S. Naren Executive Interview
Discover how Santanu Productions partnered with ICICI Prudential Asset Management Company to create a high-impact executive interview video featuring CIO S. Naren. Designed to simplify complex investment concepts, this #BFSI-video-production project demonstrates how strategic corporate video content can strengthen investor communication, enhance stakeholder engagement, and clearly convey investmen…
Discover how a strategic corporate video helped showcase LANXESS' global leadership in specialty chemicals, its growing Indian operations, advanced R&D capabilities, and the inauguration of a new #lubricant-additives manufacturing plant. This project combined corporate storytelling, industrial videography, laboratory documentation, and manufacturing site coverage to create a compelling narrative f…
Sunflag Steel Industrial | Manufacturing | Steel Plant | #SteelManufacturing Process Story
A high-impact industrial corporate film for Sunflag Steel capturing the transformation of raw material into precision-grade steel used in automobiles, defence, and engineering applications. Shot inside a live steel plant near Nagpur, the film translates complex metallurgy into a powerful story of trust, safety, and national-scale manufacturing excellence through #industrial-video-production and ci…
Kemvia set out to redefine how pharmaceutical innovators, CDMOs, CROs, suppliers, and service providers connect in an increasingly complex global ecosystem. This #App-Demo video was developed to communicate Kemvia’s vision of an AI-powered platform that accelerates partner discovery, strengthens collaboration, and enables smarter decision-making across the #pharmaceutical-value-chain. The projec…
Strategic corporate films that build credibility, simplify complex businesses, and help brands communicate clearly with customers, investors, employees, and channel partners.
Learn more...
TV Commercials
Memorable television commercials and ad films built around strong concepts, sharp storytelling, and high audience recall so your brand stands out instead of blending into the clutter.
Learn more...
Social Media Promos
Fast-paced social media videos designed for short attention spans using platform-specific storytelling, sharp edits, motion graphics, and high-retention visual communication.
Learn more...
Product Videos
Visually polished product videos that highlight your product's value, usability, engineering, and competitive strengths in a clear, engaging, and sales-oriented format.
Learn more...
Motivational Films
Emotionally engaging motivational films that energize teams, reinforce company culture, and inspire employees through cinematic storytelling and powerful messaging.
Learn more...
Training Videos
Structured training videos that simplify learning, standardize communication, and help organizations train employees, distributors, and customers at scale.
Learn more...
Roleplay Videos
Realistic roleplay videos for sales, service, behavioral, and soft skills training using carefully scripted real-life scenarios and cinematic multi-camera execution.
Learn more...
Explainer Videos
Complex products, technologies, systems, and workflows simplified into clear and engaging explainer videos that are easy to understand and difficult to ignore.
Learn more...
Animation Videos
High-quality 2D and 3D animation videos that help businesses visualize products, machinery, industrial systems, workflows, and concepts that are difficult to shoot live.
Learn more...
Whiteboard Animation
Whiteboard animation videos that explain ideas through clean visuals, structured storytelling, and engaging hand-drawn motion graphics that improve audience retention.
Learn more...
Instructional Videos
How-to and training videos that improve product understanding through structured storytelling, visual demonstrations, and simplified communication — enabling faster onboarding, better retention, and fewer support queries.
Learn more...
Safety Videos
Industrial safety videos that improve awareness, simplify SOPs, and communicate hazards, emergency protocols, and safe practices through clear visual storytelling.
Learn more...
CSR Videos
CSR films that move beyond corporate symbolism using grounded storytelling, authentic voices, and real-world impact narratives to create emotional connection, credibility, and long-term brand trust.
Learn more...
3D Architectural Walkthrough
Architectural and real-estate visualization films that blend realistic 3D environments, location intelligence, resident experience, and trust-building narratives to create stronger buyer confidence and project differentiation.
Learn more...
Testimonial Videos
Testimonial films that transform client experiences into credible brand stories through guided conversations, emotional authenticity, and polished visual presentation that audiences actually trust.
Learn more...
Corporate Events
High-energy trade fair and event videos designed to grab attention quickly through cinematic visuals, fast-paced edits, motion graphics, and impactful highlights.
Learn more...
Language and Dubbing
Multilingual dubbing, subtitles, translation, and localization services that help brands communicate effectively across regions and global markets.
Learn more...
AI Based Content
The speed of AI tools combined with strategic storytelling and filmmaking expertise to create content that is fast, scalable, and still strategically sound.
Learn more...
Other Industries
Pharmaceuticals
We are working with most pharmaceutical giants such as Pfizer, Glaxo Smithkline, Wokhardt, Sun Pharma, Cipla, Takeda, Novartis, Sanofi, Astra Zeneca to name a few. These include their motivational videos, product launches, corporate audiovisuals, animation and among many others Learn more...
Engineering & Industrial
Engineering and industrial video production for manufacturing, process and technology-driven businesses. From factory walkthroughs to technical explainers, we turn complex industrial operations into clear, engaging visual stories. Learn more...
Tech & Business Process (IT & ITES)
IT & ITES clients choose us because of our deep understanding of the tech industry and our commitment to delivering high-quality, engaging content... Learn more...
Retail & FMCG
Retail and FMCG clients come to us for our unparalleled expertise in crafting compelling narratives that resonate with consumers... Learn more...
Finance & Banking (BFSI)
BFSI clients trust our proven ability to create content that builds trust and conveys complex financial information with clarity and precision... Learn more...
Real Estate & Infra
Real estate, construction and large infrastructure clients like Hiranandani, Marathon Builders, Kerakoll have trusted Santanu Production... Learn more...
Hospitality
Hotels, resorts, restaurants, facilities management firms have chosen us for their video production needs because of our dedication... Learn more...
Education
We have been engaging with reputed schools, universities, and other educational organisations for creating educational content... Learn more...
Service Industry
We research the nuances of the service industry such as the target groups' psyche, gauge customer expectations, ways for customer retention... Learn more...
Government
We have been working with many government clients such as Department of Atomic Energy, Nuclear Power Corporation of India... Learn more...
Rural & Agriculture
At Santanu Production, we have been producing content that highlights the unique challenges and opportunities within the agricultural sector... Learn more...
Events
Our expertise lies in capturing the essence and excitement of live events through compelling visuals... Learn more...
We have marketing executives based across key business zones in Mumbai and Thane, including Andheri, Powai, Lower Parel, Chembur, Mulund, Navi Mumbai and Tardeo. This allows us to connect quickly with local businesses, understand on-ground requirements, and support corporate video production with direct, in-person collaboration wherever needed. We also work with clients across Maharashtra, Gujarat, and other regions in India.
