DESCRIPTION: Technico’s corporate AV was executed with speed and precision—6 industrial locations shot in 6 days across India. While footage streamed in daily to our Mumbai studio, scripting and editing ran parallel. In 10 days, we delivered a power-packed audiovisual reflecting Technico’s leadership in closure mechanisms and automotive excellence. A benchmark in agile industrial storytelling.
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**CASE STUDY: CORPORATE VIDEO FOR TECHNICO INDUSTRIES LIMITED**
**AUTOMOBILE COMPONENT MANUFACTURING SECTOR**
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⧫ **PROJECT OVERVIEW**
Technico Industries Ltd., India’s leading manufacturer and exporter of closure mechanisms for the global automobile industry, approached us for a dynamic corporate audiovisual. The film was to reflect their commitment to innovation, zero-defect production, international collaborations, and sustainability practices — all on a very tight timeline.
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⧫ **CONCEPT & OBJECTIVE**
▸ Portray Technico’s pan-India manufacturing scale and global affiliations.
▸ Showcase critical processes, innovation, and stringent quality standards.
▸ Present a future-forward, eco-conscious brand story.
▸ Make the video engaging for global OEMs, partners, and potential recruits.
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⧫ **PRODUCTION CHALLENGE**
▸ 6 plants across the nation in 6 consecutive days.
▸ Remote industrial locations from northern clusters to southern zones.
▸ Data transfer and daily backup uploads from each city to our Mumbai studio.
▸ Scripting, translations, VO guide tracks, and graphic plans developed in parallel.
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⧫ **VISUAL STRATEGY & EXECUTION**
▸ Live shoot of advanced manufacturing: robotic welding, press shops, closures testing.
▸ Factory walkthroughs highlighting JIT, FIFO, 5S, and Toyota Production System implementation.
▸ B-rolls of quality checks, green drive plantations, and worker safety drills.
▸ Interviews with plant heads and engineers demonstrating leadership in motion.
▸ Aerial visuals capturing the scale and cleanliness of each facility.
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⧫ **EDITING & POST PRODUCTION**
▸ Rapid rough-cut iterations built daily with new footage arrivals.
▸ Motion graphics to visualize Japanese quality systems, environmental efforts, and export logistics.
▸ Branding elements integrated with Technico’s corporate guidelines.
▸ Subtitle support for multilingual deployment.
▸ Exported in 4K and HD formats for internal and global circulation.
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⧫ **RESULT & IMPACT**
▸ Delivered the complete film in 10 days from Day 1 of shoot — a record pace.
▸ Received appreciation from Technico’s Japanese JV partner, senior leadership, and Maruti Suzuki.
▸ Helped the client present their capabilities to new OEMs and tier-1 buyers.
▸ The AV now serves as Technico’s flagship communication tool across trade shows and client meetings.
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⧫ **HIGHLIGHTS IN THE FILM**
✔ Pan-India manufacturing scale with JIT/Kanban logistics
✔ International collaboration with Shiroki – Japan
✔ 5R, green drive and community upliftment visuals
✔ Motion graphics explaining safety, QMS, Kaizen, and zero-defect goals
✔ Real employee voices, cinematic tone, and fast-paced transitions
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⧫ **CONCLUSION**
With a balance of speed, storytelling, and precision, the Technico AV stands as an example of how well-crafted industrial videos can communicate vision, process, and purpose — even under intense production timelines.
#Car #manufacturing #industrial #automobile #corpvideo
Audiovisual created by Santanu Productions - A Premium Corporate Video Maker in Mumbai. For more information please visit - https://www.santanu.biz or email us at mail@santanu.biz
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