Case Study: Larsen & Toubro Technology Services - Flyboard, an AI-Powered Digital Signage for Retail Gas Stations
Client: Larsen & Toubro Technology Services
Executive Summary of the Project
LTTS partnered with Santanu Productions to create a compelling video showcasing their proprietary FlyBoard digital signage and smart advertising platform, specifically designed for retail gas station networks.
Project Overview
The FlyBoard platform leverages AI and computer vision to deliver targeted ads to drivers at petrol pumps, enhancing the advertising experience and providing valuable insights for fuel station operators.
The Challenge
LTTS needed a video production partner to effectively communicate the value proposition of FlyBoard to their clients in the US, highlighting its innovative technology and benefits.
Our Approach
Santanu Productions collaborated with LTTS to develop a script, shoot a video featuring actual engineers working with a prototype, and create a convincing narrative that addressed the need, challenges, and outcome of the FlyBoard solution.
Production Highlights
Script development and video production
Filming with actual engineers at work with the prototype
Various shots to demonstrate the film's convincing narrative for LTTS clients
Business Outcomes
The video effectively showcased the FlyBoard platform's capabilities, including:
Targeted ad delivery using AI and computer vision
Traffic impression analytics for real-time customer engagement metrics
Content automation and management through a centralized cloud CMS
Impact and Achievements
The video helped LTTS communicate the value of FlyBoard to their clients, demonstrating its potential to enhance advertising experiences and provide valuable insights for fuel station operators in the Retail Gas Station, Digital Signage, and AI Powered Advertising sectors.
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Strategic corporate films that build credibility, simplify complex businesses, and help brands communicate clearly with customers, investors, employees, and channel partners. Learn more...
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Realistic roleplay videos for sales, service, behavioral, and soft skills training using carefully scripted real-life scenarios and cinematic multi-camera execution. Learn more...
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Whiteboard animation videos that explain ideas through clean visuals, structured storytelling, and engaging hand-drawn motion graphics that improve audience retention. Learn more...
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Industrial safety videos that improve awareness, simplify SOPs, and communicate hazards, emergency protocols, and safe practices through clear visual storytelling. Learn more...
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CSR films that move beyond corporate symbolism — using grounded storytelling, authentic voices, and real-world impact narratives to create emotional connection, credibility, and long-term brand trust. Learn more...
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High-energy trade fair and event videos designed to grab attention quickly through cinematic visuals, fast-paced edits, motion graphics, and impactful highlights. Learn more...
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Other Industries
Pharmaceuticals
We are working with most pharmaceutical giants such as Pfizer, Glaxo Smithkline, Wokhardt, Sun Pharma, Cipla, Takeda, Novartis, Sanofi, Astra Zeneca to name a few. These include their motivational videos, product launches, corporate audiovisuals, animation and among many others Learn more...
Engineering & Industrial
Engineering and industrial video production for manufacturing, process and technology-driven businesses. From factory walkthroughs to technical explainers, we turn complex industrial operations into clear, engaging visual stories. Learn more...
Tech & Business Process (IT & ITES)
IT & ITES clients choose us because of our deep understanding of the tech industry and our commitment to delivering high-quality, engaging content... Learn more...
Retail & FMCG
Retail and FMCG clients come to us for our unparalleled expertise in crafting compelling narratives that resonate with consumers... Learn more...
Finance & Banking (BFSI)
BFSI clients trust our proven ability to create content that builds trust and conveys complex financial information with clarity and precision... Learn more...
Real Estate & Infra
Real estate, construction and large infrastructure clients like Hiranandani, Marathon Builders, Kerakoll have trusted Santanu Production... Learn more...
Hospitality
Hotels, resorts, restaurants, facilities management firms have chosen us for their video production needs because of our dedication... Learn more...
Education
We have been engaging with reputed schools, universities, and other educational organisations for creating educational content... Learn more...
Service Industry
We research the nuances of the service industry such as the target groups' psyche, gauge customer expectations, ways for customer retention... Learn more...
Government
We have been working with many government clients such as Department of Atomic Energy, Nuclear Power Corporation of India... Learn more...
Rural & Agriculture
At Santanu Production, we have been producing content that highlights the unique challenges and opportunities within the agricultural sector... Learn more...
Events
Our expertise lies in capturing the essence and excitement of live events through compelling visuals... Learn more...
We have marketing executives based across key business zones in Mumbai and Thane, including Andheri, Powai, Lower Parel, Chembur, Mulund, Navi Mumbai and Tardeo. This allows us to connect quickly with local businesses, understand on-ground requirements, and support corporate video production with direct, in-person collaboration wherever needed. We also work with clients across Maharashtra, Gujarat, and other regions in India.
