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Case Study: HDFC Bank
HDFC Bank - Stories of Hope - Rural Initiative
DESCRIPTION: Watch the stories of these women from a small village of Chidambaram, Tamil Nadu, who have been empowered by #HDFCBank Sustainable Livelihood Initiative. It has helped them with access to a better livelihood. The initiative has also provided them with financial and non-financial services such as occupational training, credit counseling, and financial literacy training.
The film crew from Santanu Productions traveled all the way to Chidambaram from Mumbai. It was fun shooting in a small village for two days. The stories of their struggle for survival were heart touching. The simplicity of their lives and resolve to recuperate back gave them all the courage to fight their circumstance. The innocence on their face was very genuine. A plateful of Idli, Sambar, and chutney just for Rs. 1.00, simply cannot imagine in today’s times!
All in all, a happy ending was something that we brought back captured in our cameras. Worth a watch.
HDFC BANK – SUSTAINABLE LIVELIHOOD INITIATIVE ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 🎥 Case Study: Women Empowerment Film from Rural Tamil Nadu ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Client ━━━━━━━ HDFC Bank – CSR Division
Location ━━━━━━━━━ Chidambaram, Tamil Nadu
Overview ━━━━━━━━━ HDFC Bank’s Sustainable Livelihood Initiative (SLI) empowers women in rural India by offering access to financial and non-financial services such as credit counseling, vocational training, and financial literacy programs. This film captures the personal journeys of women from a small village near Chidambaram who have transformed their lives through the initiative.
Project Objective ━━━━━━━━━━━━━━━━━━ To produce an emotionally engaging short film that highlights the impact of SLI on ground — showcasing real women, their challenges, their progress, and the dignity of livelihood earned through empowerment.
Approach and Experience ━━━━━━━━━━━━━━━━━━━━━━━ • Our film crew from Santanu Productions traveled from Mumbai to Chidambaram to shoot over two days. • We interacted with women who shared moving stories of hardship, resilience, and recovery. • The crew captured candid moments — women attending training, managing small enterprises, and sharing their stories with quiet strength. • The production relied on minimal setup to preserve the authenticity and natural simplicity of the environment.
What Moved Us ━━━━━━━━━━━━━ • The unwavering spirit of women who turned their lives around despite limited means. • The genuine innocence and warmth in their smiles. • A simple village meal of idli, sambar, and chutney for just one rupee — a moment that stayed with us. • The overwhelming hospitality and grounded lifestyle that made every frame meaningful.
Post-Production and Impact ━━━━━━━━━━━━━━━━━━━━━━━━━━━ • Heartfelt storytelling with live sync sound and natural ambient audio • Clean visual tone with warm grading to reflect rural life with dignity • Use of simple graphic overlays to explain the SLI program • The final film offers a perfect blend of emotion, context, and social impact
Outcome ━━━━━━━━━ • The film became a key asset for HDFC Bank’s CSR communications, showcasing their on-ground impact. • It is now used across platforms — from internal screenings to digital promotions and stakeholder engagement.
Final Note ━━━━━━━━━━━ What we brought back wasn’t just footage — it was a slice of human resilience, captured through real smiles, real struggles, and the real power of community-led change.
Audiovisual created by Santanu Productions - A Premium Corporate Video Maker in Mumbai. For more information please visit - https://www.santanu.biz or email us at mail@santanu.biz
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Watch the stories of these women from a small village of Chidambaram, Tamil Nadu, who have been empowered by #HDFCBank Sustainable Livelihood Initiative. It has helped them with access to a better livelihood. The initiative has also provided them with financial and non-financial services such as occupational training, credit counseling, and financial literacy training.…
Audiovisual created by Santanu Productions - A Premium Corporate Video Maker in Mumbai. For more information please visit - https://www.santanu.biz or email us at mail@santanu.biz…
HDFC Bank’s Sustainable Livelihood Initiative empowers rural women through financial literacy and entrepreneurship. This film captures real stories of transformation from villages across South India—where women, once confined to their homes, now lead small businesses and inspire others. Through heartfelt testimonials, cinematic visuals, and data-driven graphics, the video showcases how quiet c…
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Achievements of HDFC Bank in Rajasthan are showcased in this compelling audiovisual created as part of a government proposal. Highlighting the bank’s rural outreach, digital innovation, and inclusive growth initiatives, the AV illustrates HDFC Bank’s contribution to Rajasthan’s socio-economic development and its alignment with the state's vision for a progressive future.…
Corporate profile videos, brand videos that includes branding, corporate values, factory & office shoot, drone videography, products, employee activity and testimonies, company legacy, certifications, quality assurance, HSQE, CSR, rewards and recognition among others. Creation of the classic Corporate Videos are our forte, nevertheless, we have mastered making all forms of corporate communication videos. Learn more...
TV Commercials
We create Commercial Spots, Television Commercials, TV Spots or advertisements that are novel, impactful and are memorable. Our concepts are brainstormed and scripts are meticulously crafted to convey your brand message effectively. Pre-production involves detailed planning, including casting, location scouting, and storyboarding to ensure a smooth shoot. During the production phase, professional filming takes place with high-quality cameras and equipment to capture visually appealing footage. Post-production includes editing, color grading, sound design, and the addition of visual effects or animations to enhance the commercial's appeal. These services also offer compliance checks to ensure the ad meets broadcasting standards and regulations. Finally, the commercial is formatted for broadcast specifications, ready to capture the attention of TV audiences. Here, novelty is the name of the game. We specialise in making your 30 second spot stand out among the clutter Learn more...
Social Media Promos
Wide range of social media offerings designed to engage audiences and boost brand visibility. Content strategy and planning, targeted messaging involving concept ideation and scriptwriting to craft unique and captivating narratives. The production phase includes creating short-form videos, explainer videos, promotional content, live streaming, and testimonials tailored to various social media platforms. Post-production enhances these videos with professional editing, motion graphics, sound design, and subtitles for accessibility Learn more...
Product Videos
Our product video services include researching and bringing out every USP of your products so that they stand out firmly against your competition. The product shoot style are always eye-candy and display a larger-than-life image of your brand that create a lasting image in the minds of your prospects and customers Learn more...
Motivational Films
Employee motivation is a full-time excercise the marketing and human resource departments are always engaged in. We have been creating numerous motivational audiovisual for several pharmaceutical, banking and other industries that are creative, engaging, full of thrill, and impart a lot of energy to their employees. Our clients keep coming back to us for new motivational AVs because they do make an impact Learn more...
Training Videos
Training a large number of employees, channel partners or end users across different locations on new SOPS, or a new product may consume a lot of time & resource for an organization. Our training videos have been helping many clients such as ICICI Prudential, HDFC Bank, Pfizer create quality training material in a lucid and articulate manner. These are supported by ample use of graphics and other creatives Learn more...
Roleplay Videos
Roleplay videos are the quickest way of deploying training videos. They are helpful in demonstrating soft skills, service training, how to sell a product, or training customer support teams. Roleplay videos involve capturing ideal scenarios of interaction between a few individuals playing the role of seller or buyer. Our multi-camera setups capture every individual and their gestures in detail from different angles so that the end-user of the video can quickly learn the mannerisms and style of communicating from an ideal scenario. We often employee professional actors for such jobs who carry the film highly professionally using a thoughtful and a foresighted script Learn more...
Explainer Videos
Whether it's a workflow, business process, or product concept—we bring it to life with style and clarity. Our explainer videos don’t just inform—they captivate. We turn complex ideas into clear, compelling visuals that engage your audience and drive results. With smart scripts, bold graphics, slick animations, and professional voiceovers, we make your message stick. Learn more...
Animation Videos
We specialize creating quality 2D and 3D animation videos for the last 3 decades to demonstrate various products, infrastructures, systems, processes and machines. Animations help in visualizing and understanding of concepts easily Learn more...
Whiteboard Animation
Our whiteboard animation services offer a highly engaging and visually compelling way to explain complex ideas through simple, hand-drawn illustrations. Clients can expect a crisp, clean visual style that combines storytelling with motion graphics to deliver clear, memorable messages. Ideal for explainer videos, training modules, product demos, or educational content, whiteboard animations help capture attention and improve retention. From scriptwriting to voiceover and animation, each project is tailored to meet specific communication goals, ensuring that the final video resonates with the target audience while reflecting the brand’s tone and style. Learn more...
Instructional Videos
When was the last time you read the instruction manual to use your smartphone? Today's generation needs instant help. We make short video based product How-To or instructional videos that are self-explanatory. You can save your money on print,and a dedicated support team to service every mundane customer query. Simply put the video on your website or YouTube and serve the link Learn more...
Safety Videos
We make safety and CSR videos often mandatory for Industries. Our safety videos bring awareness among employees, contractors and vistors at the plant sites for possible hazards in the most understandable and visual format. Beyond mere documentation, our well-crafted Corporate Social Responsibility or CSR videos have an emotional touch that bring social goodwill and genuine trust towards your brand. Learn more...
CSR Videos
Our Corporate Social Responsibility (CSR) videos focus on showcasing a company's commitment to social and environmental causes. These services begin with strategic planning to align video content with CSR goals, followed by creative development to craft compelling narratives that highlight the impact of CSR activities. During production, high-quality filming captures real-life stories, interviews with beneficiaries, and on-site project footage to convey authenticity and transparency. Post-production involves editing, adding subtitles for accessibility, and incorporating graphics or animations to emphasize key messages. The final videos are optimized for various platforms, including corporate websites, social media, and presentations, ensuring maximum reach and engagement. These videos effectively communicate your company's values and contributions, enhancing its reputation and fostering community trust. Learn more...
3D Architectural Walkthrough
The biggest daunting task for architects is not in designing a building or an interior, but presenting it most impressively. Our Realistic, lifelike 3D animation opens up possibilities for better visualization and selling your ideas to impress investors Learn more...
Testimonial Videos
A video testimonial is an audiovisual of a customer, a client, employee, or other stakeholder praising a company, talking about how your company’s product or service has helped them or what they like about the company. Our creative testimonial videos appear candid and genuine as we pamper our speakers, rehearse them well, make them comfortable, and sometimes use teleprompters Learn more...
Events
To capture the attention of a passerby in his brief view time, corporate videos for trade fairs are designed with rapid movement of shots, eye candy VFX, foot tapping music, no voice, ample animated large text supers with special effects ande glimpses of important highlights. Events are candid collection of real people footage capture by super smart cmaera team for the best angles & moments. Over the decades we have mastered both. Learn more...
Language and Dubbing
Subsequent to creating an audiovisual in English, often our biggest byproduct is dubbing those audiovisuals in foreign or vurnacular languages to reach a wider audience. For years we are associated with many world-languages audiovisual transcripts writers, translators, language quality supervisors, voice dubbing artists, and studios across the globe. What's more, your brand gets a global footprint. Learn more...
AI Based Content
Artificial Intelligence based video content offer relatively economic soloutions, compared to using real actors, voiceovers artists and stunning visuals. They also give consistent output and faster turnarounds. Learn more...
RELATED INDUSTRY
Pharmaceuticals
We are working with most pharmaceutical giants such as Pfizer, Glaxo Smithkline, Wokhardt, Sun Pharma, Cipla, Takeda, Novartis, Sanofi, Astra Zeneca to name a few. These include their motivational videos, product launches, corporate audiovisuals, animation and among many others Learn more...
Engineering & Industrial
Engineering & Industrial corporate videos are our forte. Coming from an engineering and advertising background we understand technical nuances of the industry, thus add better value to our deliverables. No wonder for decades we have many returning customers such as thyssenkrupp, Lanxess, Lechler, Chemtron Science Laboratories among several others. Learn more...
Tech & Business Process Services (IT & ITES)
IT & ITES clients choose us because of our deep understanding of the tech industry and our commitment to delivering high-quality, engaging content. We specialize in creating videos that effectively communicate complex technological concepts in a clear and visually appealing manner. Our team is adept at producing a variety of video types, from product demos and training videos to marketing campaigns and corporate presentations. Our clients benefit from our innovative approach, attention to detail, and dedication to showcasing their brand's unique value proposition. Learn more...
Retail & FMCG
Retail and FMCG clients come to us for our unparalleled expertise in crafting compelling narratives that resonate with consumers. We understand the fast-paced nature of the retail and FMCG sectors and the necessity for videos that not only capture attention but also drive consumer engagement and sales. Our team excels in creating visually stunning product showcases, dynamic advertisements, and impactful brand stories that highlight the unique qualities of your products. By partnering with us, clients receive customized video solutions that effectively communicate their brand message, boost their market presence, and connect with their target audience on a deeper level. Learn more...
Finance & Banking (BFSI)
BFSI clients trust our proven ability to create content that builds trust and conveys complex financial information with clarity and precision. BFSI giants such as HDFC, ICICI, Axis Bank, leverage on our skills at producing educational videos, customer testimonials, and corporate communications that demystify financial products and services, making them accessible and understandable to a broad audience. By collaborating with us, these BFSI clients enhance their customer engagement, reinforce their brand integrity, and effectively communicate their value propositions. Explore how our tailored video solutions can support your business objectives. Learn more...
Real Estate & Infra
Real estate, construction and large infrastructure clients like Hiranandani, Marathon Builders, Kerakoll have trusted Santanu Production for their video production needs due to our expertise in showcasing large-scale projects and properties through visually compelling and informative content. We understand the importance of presenting real estate developments and infrastructure projects in a way that captures their scale, design, and potential. Our team excels in producing high-quality virtual tours, project overviews, and promotional videos that highlight the unique features and benefits of each property or development. By partnering with us, clients can effectively engage potential buyers, investors, and stakeholders, providing them with a detailed and immersive viewing experience. Discover how our customized video solutions can elevate your real estate and infrastructure marketing efforts. Learn more...
Hospitality
Hotels, resorts, restaurants, facilities management firms have chosen us for their video production needs because of our dedication to creating captivating and immersive content that highlights the unique experiences offered by hotels, resorts, and other hospitality businesses. We specialize in producing videos that not only showcase the luxurious amenities and stunning locations but also convey the ambiance and exceptional service that define your brand. Our team excels in crafting engaging promotional videos, virtual tours, and guest testimonials that entice potential visitors and enhance your online presence. By partnering with us, hospitality clients can effectively communicate their brand's story, attract more guests, and stand out in a competitive market. Learn more...
Education
We have been engaging with reputed schools, universities, and other educational organisations for creating educational content that is engaging, informative yet lucid. We are mindful of their unique challenges and diverse learning needs of the education sector. Whether it's instructional videos, e-learning modules, campus tours, or promotional materials, our team crafts content that enhances the learning experience and effectively communicates educational value. Educational institutions can improve their outreach, attract prospective students, and provide high-quality learning resources. Learn more...
Service Industry
We research the nuances of the service industry such as the target groups' psyche, gauge customer expectations, ways for customer retention, competition, and the need for innovation and are skilled in producing videos that build trust and effectively communicate your brand's story. Our team excels in creating customer testimonials, service demonstrations, and promotional videos that showcase your expertise and enhance your brand's visibility. By partnering with us, service industry clients can effectively engage their target audience, demonstrate their unique offerings, and drive customer loyalty. Learn more...
Government
We have been working with many government clients such as Department of Atomic Energy, Nuclear Power Corporation of India, BARC, Heavy Water Board, Atomic Energy Regulatory Board their various video production needs. We were honoured to represent and make presentations at the parliament of India, to various Prime Ministers and delegates. Learn more...
Rural & Agriculture
At Santanu Production, we have been producing content that highlights the unique challenges and opportunities within the agricultural sector. Our team excels in crafting instructional videos, farmer success stories, and promotional campaigns that effectively communicate best practices, innovative techniques, and the benefits of modern agricultural products and services. our clients have been benefiting through enhanced outreach, educating farmers, and promoting sustainable agricultural practices to name a few. Learn more...
Events
Our expertise lies in capturing the essence and excitement of live events through compelling visuals. We understand the dynamic nature of events and the importance of preserving memorable moments. Whether it's conferences, trade shows, concerts, or corporate events, our team excels in producing highlight reels, promotional videos, and live event coverage that capture the energy and significance of each occasion. By leveraging our creative approach and technical proficiency, event industry clients can extend the reach of their events, engage remote audiences, and create lasting impressions. Learn more...
We have a team of marketing executives spread out across Mumbai and Thane. Whether you are around Andheri, Chembur, Mulund, Tardeo, Powai, Lower Parel, Navi Mumbai or Thane Ghodbunder, our team will reach you quickly for a personal meeting and offer our best solution for a corporate video production. We also provide services in Gujarat and other far flung places across the nation.
