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With more than 27 years of experience and 3000+ productions to our credit we are the only filmmaker in Mumbai who specialise in corporate film making. Unlike the Bollywood we possess a strong corporate and engineering background. We understand the sensitivities of the corporate & the industrial sector. We have been working with many C-Suite Executives of the corporate world. Our technical understanding and advertising experience helps convert our client needs into captivating creative stories.
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Films are the most powerful medium of communication that engages like no other. For an organization, it is important to convey its brand proposition accurately and most effectively. Unlike other mediums, corporate films can communicate the right ideas, thoughts, and the message efficiently. A corporate film can showcase an organization's values, products, infrastructure, people, and accolades, much precisely.
All the more, corporate films have a global reach. Often, corporate films are the most inexpensive yet most effective among all forms of promotion. A corporate film can educate customers about the company's offerings or product demonstrations, training for end-users or staff.
Corporate films help companies build their brand image and effective reach with B2B & B2C customers.
With our experience of over 27 years, we have gathered experience and the best practices in Corporate Films. Here is a list of the 10 most common types of corporate films that can catapult your business.
1. HOW-TO VIDEOS
Have you noticed that YouTube is full of ‘how-to’ videos on using products, created by customers and fans themselves? Popular ‘how to’ videos have enormous views, and there are reasons for this – people learn faster and easily by watching than reading instructions. Making a professional How-To video has manifold advantages.
2. CUSTOMER TESTIMONIALS
Your customers endorsing your brand creates a better impact than you blowing your own trumpet. Testimonials are the best way to convince your prospects about your product and your brand. It's a great idea to ask your customers to send in videos talking about why they like your brand or products?When presented professionally, these videos will surely get you more business and enhance your credibility.
3. INDUSTRIAL VIDEOS
Industrial videos are often intended for B2B customers, investors, and important stakeholders in the industry rather than the end customers themselves. These are often technical, and provide professional insight into capabilities and competencies. Commonly, industrial videos are used for B2B promotions, investor pitches, sales pitches, or displayed at trade fairs.4. Promotional videos
A promotional video or a promo video, may not speak in detail about the features of the product. It highlights only the essential feature and teases the minds of the audience wanting him to know more. For example lAunch the new Apple X 11... with a new feature. The rest is for the target group to guess.
4. PROMOTIONALÂ FILM
A promotional or promo video is a powerful tool that can be used to hard-sell a particular product or service. This can take the form of a corporate video or a music video. Promotional videos are precise, as their sole purpose is to provide the exact yet brief information in the shortest possible time and to retain the viewer's interest.
5. PRODUCT LAUNCH FILMS
Before launching a new product into the market, a product promotional video helps in a great way to generate a market hype. Often businesses release a teaser video shared on official social media and other platforms to create curiosity, awareness, and compels target groups to intrigue into your new product.
6. EMPLOYEE TRAINING FILMS
Training several employees, new inductees on new products, processes consume huge HR resources. Training a large number of channel partners or end-users across different locations on new SOPS, or a new product may consume a lot of time & resources for an organization. Training videos can help clients deploy quality training material in a lucid and articulate manner, supported by ample use of graphics and other creatives.
7. INTERNAL COMMUNICATIONS FILMS
Animated graphs and statistics, an overview of your factory, animated sales figures, talking annual reports will surely impress shareholders, investors, and board members and can make an impact. Providing key insights and data in a visual or animated format is easily consumable, engages better, and fosters greater comprehension. Â
8. CUSTOMER SUPPORT & FAQ FILMS
Like the How-to videos, the most frequently asked questions are created in an audiovisual format. They also help in DIY product maintenance and support information, thus saving resources in customer support.Â
9. PUBLIC RELATION FILMS
Often organizations share information with the general public or your customers such as a communication issued in the public interest or an important declaration. Any outward communication reflects the image of the organization, therefore should be presented professionally.
10. TELEVISION COMMERCIALÂ FILMS
Commercial Spots, Television Commercials, TV Spots, or advertisements as we call them, are a high-value production. Here, novelty is the name of the game. These should have smart concepts that makes your 30-second spot stand out among the clutter.
Santanu Productions Mumbai is one-stop-destination for all businesses that aspire to make creative corporate and ad films in Mumbai. A Corporate film reflects your company's values and products. Production of a corporate film or ad film requires the perfect coordination between the technical and creatives.
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