Case Study: Johnson & Johnson

Johnson & Johnson - Vestibular Compensation, Medical Animation

DESCRIPTION: Santanu Production created a high-end 3D medical animation for Johnson & Johnson to explain vestibular compensation—a complex brain mechanism that restores balance after inner ear damage. Using visual metaphors, color-coded brain structures, and animated neural activity, it illustrates how cinnarizine supports natural recovery. Designed for pharma reps and internal training, the video delivers scientific clarity with engaging storytelling.

🎬📌 3D MEDICAL ANIMATION: VESTIBULAR COMPENSATION
Client: Johnson & Johnson
Sector: Pharma • Healthcare • Scientific Education
Produced by: Santanu Production

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🎥 ANIMATION APPROACH
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• Created a high-end 3D animation to explain vestibular compensation — a complex brain mechanism behind balance recovery.
• Focused on clear visual metaphors, smooth scientific transitions, and brainstem-level interactions between vestibular nuclei.
• Used color-coded structures and animated neural activity to guide the viewer step-by-step.
• Designed to educate pharma reps, medical professionals, and internal stakeholders.

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🚀 PROJECT OUTCOME
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• Helped Johnson & Johnson effectively communicate a complex mechanism in a clear, engaging visual format.
• Enabled non-neuroscientists to understand how cinnarizine supports natural recovery after inner ear damage.
• Successfully used in internal learning modules and field team education.
• Delivered on-time and within brief, reinforcing our expertise in pharma storytelling through animation.

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🧠 SCIENTIFIC STORYLINE – SIMPLIFIED FOR AUDIENCES
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The animation visualizes what happens when one side of the inner ear is damaged — leading to dizziness or vertigo — and how the brain naturally rebalances itself through the following steps:

• The vestibular system is responsible for our balance and spatial orientation.
• A healthy system has left-right coordination through commissural fibers that send balanced signals.
• When one side (ipsilesional) is damaged, the other side (contralesional) becomes hyperactive.
• This imbalance causes vertigo — the animation clearly shows how this imbalance develops and then corrects itself.

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💊 CINNARIZINE’S ROLE IN COMPENSATION – VISUALLY EXPLAINED
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• Reduces overactivity in the healthy side (contralesional) by calming neurotransmitter release.
• Protects neurons on the damaged side (ipsilesional) from calcium overload.
• Supports natural rewiring and rebalancing of the vestibular system.
• Unlike sedatives, cinnarizine keeps patients alert, making it ideal alongside vestibular rehab exercises.

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📈 CLIENT BENEFITS
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• A compelling tool for training, product communication, and scientific engagement.
• Helped sales teams understand and present the scientific basis of cinnarizine’s action.
• Reinforced brand credibility with high-quality scientific storytelling.

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🌐 SEE MORE AT
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www.santanu.biz

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#pharma #medical #animation #3danimation #education
#vestibular #cinnarizine #scientificanimation #healthcarecommunication #featured
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