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Case Study: Takeda

Takeda - Revolutionary Pharmaceutical Product Launch Audiovisual | DosEdge

DESCRIPTION: Takeda Pharmaceuticals has made a groundbreaking announcement with the launch of their revolutionary new product! This innovative pharmaceutical solution is set to change the game in the industry, offering unprecedented benefits and results. Stay ahead of the curve and learn more about this exciting development, and what it could mean for the future of healthcare. Get the inside scoop on Takeda's latest breakthrough and discover how it's poised to make a significant impact.

A high-impact pharmaceutical product launch video for Takeda’s DosEdge combined countdown animation, dramatic curtain-raiser, and compelling After Effects-driven graphics. Blending VFX, infographics, upbeat music, and professional voiceover, the AV introduced DosEdge’s key features with clarity and flair, setting the tone for a successful brand debut in the competitive pharma space.



🔷 CASE STUDY: PHARMACEUTICAL PRODUCT LAUNCH VIDEO | DOSEDGE : TAKEDA

🔹 CLIENT OBJECTIVE
Takeda sought an energetic, visually captivating AV to unveil their new product "DosEdge" in a virtual and on-stage hybrid setting. The video needed to convey scientific precision while building excitement.

🔹 CONCEPT & DESIGN
 • A countdown animation created anticipation, seamlessly transitioning to a curtain-raiser.
 • A grand reveal was synced with upbeat music and cinematic VFX for maximum impact.
 • Visual theme aligned with the product’s brand colours and identity.

🔹 PRODUCTION ELEMENTS
 • 📊 Info-graphics Style Animation — Key data and product benefits were animated in clean, digestible formats.
 • 🎙️ Voiceover — A professional, confident tone guided viewers through technical details without losing engagement.
 • 🎶 Sound Design — Upbeat music accentuated transitions and maintained energy.
 • ✨ After Effects + VFX — Layered animations, motion graphics, and dynamic text elevated the visual appeal.

🔹 IMPACT
 • Received wide appreciation during the launch.
 • Used effectively across internal communications and conferences.
 • Helped position DosEdge as a forward-looking innovation by Takeda.

Pharmaceutical Product Launch Video | Takeda DosEdge | Infographic Animation + VFX AV

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Audiovisual created by Santanu Productions - A Premium Corporate Video Maker in Mumbai. For more information please visit - https://www.santanu.biz or email us at mail@santanu.biz

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