Case Study: BASF

BASF - Industrial Safety Film | Whiteboard Animation

DESCRIPTION: A whiteboard animation crafted for BASF Thane plant, this film simplifies complex safety protocols and site processes through dynamic sketching and AI-assisted visuals. With a calm English voiceover and hand-drawn style, it enhances engagement, supports site orientation, and aligns with BASF’s global branding — delivering an impactful, cost-effective alternative to traditional training videos.

#Safety #Planttour #visitorsafety #whiteboard
Industrial Safety: BASF

🎬 PROJECT OVERVIEW
A custom-designed whiteboard animation film created for BASF’s Thane plant to explain site-specific processes, safety, and operational best practices. The video adopted a speed painting style where visuals were drawn dynamically as the narration unfolded, enhancing viewer engagement. We delivered a complete solution — from scripting to final video.

📌 OBJECTIVES
▪ To visually communicate complex processes in a simple and engaging format
▪ To support site orientation and awareness initiatives
▪ To align with BASF’s global brand tone using minimalistic yet effective visuals

🎨 CREATIVE APPROACH
▪ Whiteboard animation with hand-drawn illustration effect
▪ Speed painting style to simulate live sketching
▪ Visual language inspired by actual Thane site references

🤖 USE OF AI IN VISUALS
▪ Sample plant photos were analyzed to create AI-assisted illustrations
▪ Custom-drawn elements retained consistency with BASF branding
▪ AI helped accelerate the visual development while keeping it site-specific

🗣️ VOICEOVER & LANGUAGE
▪ AI-generated English voiceover with a calm, informative tone
▪ Clear diction and professional pacing for maximum comprehension
▪ Synced precisely with animated drawing strokes and scene reveals

🛠️ END-TO-END EXECUTION
▪ ✔ Scriptwriting and storyboard visualization
▪ ✔ Illustration and animation production
▪ ✔ Voice generation and sound sync
▪ ✔ Final video mastering and delivery in multiple formats

📽️ IMPACT & OUTCOME
▪ Widely used for onboarding and site training purposes
▪ Helped improve knowledge retention through visual storytelling
▪ Saved time and cost over traditional shoot-based videos
▪ Received positive feedback from both site managers and training heads

🧭 LEGACY
This BASF project proved that whiteboard animation can be an elegant and effective medium to convey safety, process, and policy content without overloading viewers. The blend of AI tools with traditional visual storytelling opened doors for faster, site-adapted training videos across similar setups.

OTHER SERVICES