Case Study: HDFC Bank

HDFC Bank - Corporate Leadership Interview & Brand Film Mumbai | Testimonial Video MD Aditya Puri

DESCRIPTION: This corporate testimonial film captures a rare, candid moment with Aditya Puri, Managing Director of HDFC Bank, recorded immediately after the bank was honoured as India’s Most Valuable Brand by WPP BrandZ. Shot at the iconic Bank House, Lower Parel, Mumbai, the film reflects clarity, confidence, and conviction from one of India’s most respected banking leaders. More than a testimonial, it is a masterclass on building a world-class brand rooted in Purpose, Product, and Price.

**Case Study – Making of the HDFC Bank MD Testimonial Film**

🔷 Project Type: Leadership Testimonial & Corporate Brand Film
🔷 Client: HDFC Bank
🔷 Talent: Aditya Puri, MD – HDFC Bank
🔷 Location: Bank House Penthouse, Lower Parel, Mumbai

🟠 The Brief
• An ad-hoc call from the HDFC Bank marketing team
• Immediate turnaround with zero rehearsal time
• Capture authenticity, gravitas, and brand pride

🟠 On-Ground Reality
• Tight time window with India’s top banking leader
• High-pressure environment for the internal team
• A calm, composed MD who knew exactly what he wanted to say

🟠 The Moment
• BrandZ felicitation memento placed beside the MD
• Unscripted, heartfelt articulation of leadership philosophy
• Insights on building a brand over decades, not quarters

🟠 Execution Style
• Minimalistic framing to keep focus on the message
• Clean corporate visuals matching HDFC Bank’s brand ethos
• Professional audio capture to preserve tonal authority
• Precision editing for clarity, trust, and impact

🟠 Outcome
A timeless corporate testimonial film that strengthens leadership branding, reinforces HDFC Bank’s credibility, and showcases how purpose-driven leadership builds India’s most valuable brands.

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