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Case Study: Pantaloons (Aditya Birla Group)

Pantaloons (Aditya Birla Group) - Placement AV | A Day in the life of an Intern

DESCRIPTION: A vibrant placement audiovbisual crafted for Pantaloons (Aditya Birla Group) to stand out in elite campus placements like NIFT. What started as a basic documentation shoot became a stylish showcase of workplace culture, mentorship, and energy. With candid visuals and a youthful tone, the video positions Pantaloons as a fun, desirable brand for top-tier freshers. Produced by Santanu Productions, Mumbai.



#employee #placement #induction #hr #abfrl #pantaloons

๐—ฃ๐—”๐—ก๐—ง๐—”๐—Ÿ๐—ข๐—ข๐—ก๐—ฆ ๐—ฃ๐—Ÿ๐—”๐—–๐—˜๐— ๐—˜๐—ก๐—ง ๐—–๐—ข๐—ฅ๐—ฃ๐—ข๐—ฅ๐—”๐—ง๐—˜ ๐—”๐—จ๐——๐—œ๐—ข๐—ฉ๐—œ๐—ฆ๐—จ๐—”๐—Ÿ
Client: Pantaloons (Aditya Birla Fashion & Retail Ltd.)
Purpose: Internship Orientation + Talent Attraction
Location: Mumbai
Production: Santanu Productions โ€“ Mumbai

โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”
๐Ÿ“Œ ๐—ง๐—›๐—˜ ๐—–๐—ข๐—ก๐—–๐—˜๐—ฃ๐—ง
โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”
Finding top-tier talent from institutes like NIFT is fiercely competitive. Merely being a big name isn't enough โ€” it's about **looking like the right place to be**. This audiovisual positioned Pantaloons as a fun, welcoming, and stylish brand.

โ—‰ Compared the dull, generic placement approach with a vibrant, memorable experience
โ—‰ Showcased the energy, aesthetics, and ambiance of Pantaloonsโ€™ workplace
โ—‰ Captured how freshers genuinely enjoyed every moment of their onboarding

โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”
๐ŸŽฌ ๐—ง๐—›๐—˜ ๐—˜๐—ซ๐—˜๐—–๐—จ๐—ง๐—œ๐—ข๐—ก
โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”
What began as a standard documentation brief for an internship orientation was quickly transformed into a **visually engaging corporate AV**. We saw the opportunity and asked: Why not turn this into a talent magnet for future placements?

โ—‰ Shot candid interactions, laughter, and the immersive learning environment
โ—‰ Highlighted Pantaloons' culture, creativity, and modern workspace design
โ—‰ Used cinematic framing and color-rich visuals to make the workplace feel aspirational

โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”
๐ŸŒŸ ๐—ง๐—›๐—˜ ๐—ข๐—จ๐—ง๐—–๐—ข๐— ๐—˜
โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”
The final audiovisual exceeded expectations โ€” both internally and externally.

โ—‰ Interns and staff shared it with pride
โ—‰ HR teams found it powerful for future recruitment drives
โ—‰ The AV now doubles up as a **culture showcase + placement brand video**

โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”
๐ŸŽฅ ๐—ž๐—˜๐—ฌ ๐—˜๐—Ÿ๐—˜๐— ๐—˜๐—ก๐—ง๐—ฆ
โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”
โœ” Fun, stylish, and youth-centric tone
โœ” Visually rich workplace walkthroughs
โœ” Interviews with mentors and interns
โœ” Color-graded for energy and vibrancy
โœ” Background score aligned with a millennial vibe

โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”
๐Ÿ’ก ๐—ง๐—”๐—ž๐—˜๐—”๐—ช๐—”๐—ฌ
โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”
Even a routine documentation opportunity can become a strategic recruitment tool โ€” when approached with creative foresight. This project is a testament to how **placement storytelling** can evolve beyond brochures and PPTs.

๐Ÿ“ Tags: #CorporateAV #PlacementVideo #Pantaloons #AdityaBirlaFashion #CampusRecruitment #InternshipOrientation #NIFT #WorkplaceCulture #SantanuProductions #MumbaiProductionHouse

---

#featured #Apparel #Fashion #FMCG

Audiovisual created by Santanu Productions - A Premium Corporate Video Maker in Mumbai. For more information please visit - https://www.santanu.biz or email us at mail@santanu.biz

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Pantaloons (Aditya Birla Group)
Placement AV | A Day in the life of an Intern
A vibrant placement audiovbisual crafted for Pantaloons (Aditya Birla Group) to stand out in elite campus placements like NIFT. What started as a basic documentation shoot became a stylish showcase of workplace culture, mentorship, and energy. With candid visuals and a youthful tone, the video positions Pantaloons as a fun, desirable brand for top-tier freshers. Produced by Santanu Productions, Muโ€ฆ
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