The Swiss Army Knife for All Your Creative Needs ®
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Over ₹1 Lakh? I have a budget of only ₹30,000. Can you make it for me at this price? Clients often call up with a budget in their mind. But can you make at client's price? Well, yes and no. There are many interns waiting out there to do it for some pocket money (even free) to get an experience. Are you lucky? Well that depends upon what you get for your money. ₹30,000 is also hard earned money, right? If not, what else is at stake? Your BRAND IMAGE! Are you ready to show that corporate video in a million dollar prospective client's board room, where you have to duck under the table for an unprofessional word pronunciation? Corporate film is the mouth piece of your organization. It's the gist of your image in front of your prospective customer. In today's world only presentation matter. So how much would you pay for a corporate video? 10 years ago, corporate video would cost over ₹10 lakhs. Because, the resources were only from the film and advertising industry especially from Mumbai.
If you pay peanuts you get monkeys. Spend not on frivolous celebrities and shoot glamour but on a strong script writer, seasoned DOP, pro-voice-over artist
The heart of the corporate video is the story, the concept, the research, meticulous eye for detail and how much to say and what not to say. Unfortunately clients go gaga over the shoot process, which is actually mundane. Ask yourself - Does your corporate movie bring return on your investments? Is it at par with international brands? Today's competition is all global. Your prospects will compare you with the best. Do be complacent. So how much would you spend for a good copy writer who will research your brand and your competitors across the globe and bring out your unique selling point. There is so much cerebral brainstorming to write a good corporate video script. Everybody like novelty. Nobody likes to see a similar story, especially for a corporate videos that anyway aren't action thrillers. You need to keep your clients amused for a few minutes while show casing your film. Here comes the out the box concepts, novel cinematic techniques, smart editing, a good voice over etc. Now how much are you ready to pay for these? If your customers go to sleep watching your movie, you are like to lose the contract too! On the other hand agencies who outsource everything to production house will cost you dear. You should choose production houses that have in-house resources. Depending upon the efforts involved, number of locations, duration, a corporate video can cost anything from ₹1 Lakh to ₹10 Lakhs.
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