Corporate Film Production Process (Workflow)

Equipment & State-of-the-Art-Studio

Equipped with the state-of-the-art equipment and software, Santanu Productions' studio has all the gears to meet even the most complex production challenge. An in-depth know-how of these tools helps us focused on utmost creativity rather than working around these tools!

Multiple professional hi-end cameras, a variety of prime and wide aperture lenses, drones, gimbals, jibs, sliders, teleprompters of various dimensions, several pro grade audio transmitters & receivers, variety of lighting setups, professional non-linear editing suites, recording suites, multiple workstations, mixing consoles, samplers, special effects libraries, studio microphones, keyboard controllers, large monitors, high speed networks and super-band internet, power backup makes our studio what it is.

Santanu Productions, Workflow

For a corporate audio-visual to be successful, it should communicate effectively to its target audience, make your client understand you better, easily, visually and come to a buying decision quickly.

MAKING  A SMART SCRIPT - A film is not about saying everything. But saying the right things. We convert all your thoughts into a 2 to 3 minute tightly written script copy. It is not necessary to bloat your presentation with information as in a typical PowerPoint. Instead, like in those smart ads, we talk briefly about the topics that concern your audience. In today's fast-paced life anything above 40 seconds diverts the interest. Most often, most expensively made presentations, brochures, leaflets go straight to trash bins! And that's a fact.

USING A STRONG CONCEPT - How do we catch the viewer's attention in a short time? We use concepts that remain in his memory for long. We use concepts that a layman can associate with. Your prospective customer may not be a guru in your subject. We explain the story in his language, from his perspective, drawing an analogy from simple things around us.

USING THE BEST VOICE OVER - A corporate film is enhanced by about 80% by just adding a great voice to it. Anything lesser will ruin it.

KEEP IT SHORT - Although we shoot several days and hours of footage, the main presentation should not exceed 2 -3 minutes. Harnessing on the new age interactive media, the rest of the data should be used for other detailed films on processes, systems, people, best practices, locations, past history, etc. Users can dig into more information in detail from the second video. To save cost, during planning, we shoot a complete and comprehensive film that can be fine-tuned later from the same content to be used for trade fairs, events, abridged corporate profiles, internal presentations, HR, induction, recruitment orientation and web promotion to name a few. Such smaller presentations can be made later at nominal costs.

USING  MODELS AND ANCHORS - Unguided films are not personalized. The use of anchors who can guide through the presentation makes a lasting impact. Besides, diagrams and cross-sections through computer graphics makes the subject interesting and easy to understand. An anchor can also act as an employee of the organization who takes the viewer through a guided tour of the film. The use of green screen techniques can increase the visual appeal.

DURING INDUSTRIAL SHOOTS

Reviewing a panoramic jib shot

Birds eye view from a 2.5 ton manual crane

USING  EMPLOYEE TESTIMONIALS - Using employee testimonials give your viewer, credibility of your organization. They reinforce organizational values. From senior management to the grass root should several employees should speak to show transparency and belongingness. A smart script should be written for each of the employees to speak about the organization values, or how they enjoy working

USE OF CLIENT TESTIMONIALS - Testimonies of clients endorse your brand very strongly.

USE OF SIGNATURE MUSIC  - We can compose signature music for your organization that is used repeatedly to reinforce the belongingness. Having an organization anthem with choir voices and a symphonic orchestra generally gives goosebumps to most employees (Like national anthems played before cricket matches). This helps tremendously in employee motivation.

BRANDING - Ample use of branding, your logo, monogram, house colours helps better brand retention in the minds of the viewer.

AMPLE USE OF COMPUTER GRAPHICS - Use of graphs, 3D charts, process explanation with the animated 3D block diagrams, use of animated backgrounds for anchors, other animated textual information and 3D logo animation raises the bar and make the audio-visual a visual treat.

ORGAINSATIONAL PRIDE - Images of award functions, people get together, candid shots, etc., help in uniting the organization and brings pride in the organization.

B ROLL SHOTS - Location footage, office premise, process, people at work, products make the most of the main presentation.

STYLIZED EDITING - Finally it is the crisp editing that makes a presentation highly stylized, sleek and branded of the international calibre.

CHOICE OF VIDEO FORMAT - We shoot our videos in 4K that is now the standard format for most industrial shoots in India. For deliverables, HD format is favorable for most multimedia projectors, TV screens, and laptops.

USE OF CAMERA MOTION EQUIPMENT - We use a variety of professional equipment like pro-grade drones, 3 axis gimbals, a variety of lenses, multiple full-frame cameras, jib, crane to bring life to our shots. Viewers like to see wow motion and not static images. The use of these types of equipment at a nominal cost is worth giving an edge to the film.

USE OF AERIAL VIDEOGRAPHY - In order to depict mammoth projects, plants, or the plan of the site, aerial videography is recommended. it is worth giving that edge to the film.