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Corporate Films have been around for more than 50 years, ever since TV commercials became common. Advertisements were very costly then. Even a 10-second spot would cost a bomb! Corporates or business houses would make a 30 minutes long film that would showcase their business overview, their premise, production facilities and not the least, testimonies of the promoters and senior management. The later was to satisfy their egos. These films were called corporate films. They would be shot on 16 mm or 35 mm films, with very costly production. Hence the name - corporate film.
The trend continues even today...Just that celluloids or films have been replaced by memory cards shot on DSLRS and other professional cameras. Therefore the new name for Corporate Films has become Corporate Video.
The scope of corporate films or corporate video has also widened. Video production becoming cheaper, corporates have started making motivational videos, training videos, animated explainer videos and everything else the human mind can think of. Today the term corporate film or corporate video encompasses all of that - Corporate Videos Commercial Spots Product Videos Motivational Films Training Videos Roleplay Videos Explainer Videos Animation Videos Instructional Videos Safety Videos CSR Videos Architectural Walkthrough Testimonial Videos
In recent years, the world has witnessed a radical drift from various traditional modes of communication, such as pamphlets, brochures, mailers, websites, and trade fairs to online promotion media. The former is rapidly losing its relevance they have lost their sheen and appeal. Short videos are now making most of the buzz. Videos connect. Videos emote. Corporate films have evolved to connect with the audience like feature films.
Not DVDs, today, social media platforms such as YouTube, Instagram, WhatsApp, Facebook are carriers of your corporate film communication to a wider audience thus enhancing their shelf life. Thus the corporate film has become an important marketing instrument for its clarity of communication and easy consumption.
While many corporate film production companies do a great job with a standard script, format, and shoot. However, your corporate film is about your brand. It needs thorough research about your brand, your business eco-system, your industry, planned positioning of your brand, studying your competition, and understanding audience behaviour. These come with experience in advertising and a technical understanding of your business besides knowing the art of storytelling and great cinematography.
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